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New Collaboration with Virgil Abloh: “Pioneer DJ c/o Virgil Abloh™”

May 20, 2019

TORRANCE, Calif.--(BUSINESS WIRE)--May 20, 2019--

From June 10 to September 22, 2019, the genre redefining fashion designer Virgil Abloh will exhibit the NXS2 “skeleton” models at his first museum exhibition entitled “FIGURES OF SPEECH.” The “TRANSPARENT” CDJ-2000NXS2 and “TRANSPARENT” DJM-900NXS2 will be on show at the Museum of Contemporary Art in Abloh’s hometown of Chicago, Illinois, U.S.A. The exhibition is the first to look at Abloh’s work that transcends industries, connecting music, fashion and architecture.

As the founder of Off-White™ and newly appointed Men’s Artistic Director of Louis Vuitton, Abloh’s desire to bridge the gap between music, fashion and the creative arts supports Pioneer DJ’s drive to explore the deep connection music can make and the harmony it inspires. Having gained prominence as Kanye West’s Creative Director, Abloh’s career and Off-White™’s main purpose is representing street culture and allowing it to transcend into an art movement, using any, and every, ironic medium necessary to do so.

Pioneer DJ’s involvement in the “FIGURES OF SPEECH” exhibition allows us to re-evaluate the current design treatment of our flagship DJ equipment and strip down to its skeleton. The “TRANSPARENT” CDJ-2000NXS2 multi player and “TRANSPARENT” DJM-900NXS2 digital mixer were created specifically for Virgil Abloh in solidarity with this movement, which we refer to as the “Pioneer DJ c/o Virgil Abloh™” project.

Quote from Virgil Abloh

“As a means to give a new look and feel to the industry standard of the CDJ and DJM I aimed to design a see-thru and non-labeled rendition of the classic models to inspire a different sound while DJing. And perhaps a new way for music technology and human interaction to equal a different result.”

Quote from Akio Moriwaki, President and CEO, Pioneer DJ

“Virgil Abloh’s creations can’t be defined by genre. He boldly connects various art forms, demonstrating unlimited creative possibilities to audiences around the world, and this embodies DJing. Supported by DJs who straddle the boundaries of music and creating new stories, this year, the CDJ series will celebrate its 25th anniversary. We hope that our collaboration with Virgil Abloh will trigger a new story for our customers and our company, and lead to the further development of DJ culture.

“Under the slogan, ‘BEYOND THE MUSIC,’ we will contribute to the creation of richer musical experiences and the development of culture.”

  • Pioneer DJ c/o Virgil Abloh™ project landing page
  • Virgil Abloh’s “Figures of Speech”

Virgil Abloh’s first individual museum exhibition is a celebration of his creative achievements to date. The semi-live presentation revisits rare aesthetics, texture and color that Abloh has curated throughout his career to date.

https://mcachicago.org/Exhibitions/2019/Virgil-Abloh

Period: June 10-September 22, 2019
Venue: Museum of Contemporary Art Chicago
Address: 220 E Chicago Ave Chicago, IL 60611
Telephone: +1 312-280-2660
Opening time: 10:00 to 17:00 (Tuesday, Friday : 10:00 to 21:00)
Holiday: Monday
Price: General $15/Teachers, Students, and over 65 $8

About Virgil Abloh

Born in Rockford, Illinois U.S.A. in 1980 – Virgil Abloh is an artist, architect, and fashion designer. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a Master’s degree in Architecture at the Illinois Institute of Technology. It was here at the Illinois Institute of Technology, where he was introduced to a curriculum, originally established by Mies van der Rohe. A curriculum which was formed from the notions of Bauhaus, that enabled Virgil Abloh to learn how to converge the fields of arts, craft, and design. Those notions merged with contemporary culture make up his inter-disciplinary practice today.
For details, please visit the following website: https://canary---yellow.com/

* Disclaimer: specifications and price are subject to change.
* OFF-WHITE C/O VIRGIL ABLOH™ is a registered trademark of Off-White LLC.
* The names of companies, product names, and technology names mentioned herein are the trademarks of their respective owners.

About Pioneer DJ

Pioneer DJ Americas, Inc. is the subsidiary of Pioneer DJ Corporation responsible for sales and marketing in North, Central, and South America. For more than 20 years, Pioneer DJ has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Professional Audio and Pioneer DJ Radio, as well as social platforms KUVO and DJsounds. Pioneer DJ Corporation is a privately held company headquartered in Yokohama, Japan. The company is led by President and CEO Akio Moriwaki and Executive Vice President Yoshinori Kataoka.

Website: http://www.pioneerdj.com/
Stay up to date: http://www.pioneerdj.com/news

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Christina Roach, 503.290.7310,Christina.Roach@allisonpr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA ILLINOIS

INDUSTRY KEYWORD: ENTERTAINMENT ARTS/MUSEUMS MUSIC TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL RETAIL SPECIALTY

SOURCE: Pioneer DJ Americas, Inc.

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PUB: 05/20/2019 03:01 AM/DISC: 05/20/2019 03:01 AM

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