Global Irish Whiskey Market 2018-2022 | Increased Marketing and Advertising Campaigns to Boost Demand | Technavio

November 30, 2018

LONDON--(BUSINESS WIRE)--Nov 30, 2018--The global Irish whiskey market is expected to post a CAGR of over 7% during the period 2018-2022, according to the latest market research report by .

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181130005235/en/

Technavio has released a new market research report on the global Irish whiskey market for the period 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is new investments. The global Irish whiskey market is expected to witness growth 2017 onward, with several new investments coming into service globally. Many international providers of whiskey are looking to invest in Irish whiskey owing to the potential for significant growth. Currently, four of the world’s top 10 spirits marketers have invested in Irish whiskey. Pernod Ricard is the leading vendor offering Jameson, Powers, and Paddy. Beam Suntory markets Cooley and Kilbeggan brands of Irish whiskey. Also, in October 2017, William Grant & Sons unveiled a new USD 15 million facility for Tullamore DEW with an annual capacity of 1.5 million cases, which is nearly double the brand’s current volume. Therefore, with such initiatives, the market is expected to register a positive outlook during the forecast period.

This market research report on the also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time only:

In this report, Technavio highlights the increased marketing and advertising campaigns as one of the key emerging trends in the global Irish whiskey market:

Global Irish whiskey market: Increased marketing and advertising campaigns

Marketing and advertising campaigns undertaken by the key players in the market is rising to increase product visibility and consumer awareness about their brands. The spending on advertising and marketing campaigns by the key players in the market is increasing, which is expected to aid market growth during the forecast period. Diageo increased its marketing expenditure to approximately 52.51 bn in 2017, an increase of approximately 20% over that in 2016. The marketing expenditure by other players in the market is also increasing and is expected to drive market growth during the forecast period.

“Apart from marketing and advertising campaigns boosting the growth of the market, other factors like the increasing awareness about Irish whiskey, the increasing demand for craft whiskey, and whiskey-based tourism are expected to contribute largely to the growth of the overall market,” says a senior analyst at Technavio.

Global Irish whiskey market: Segmentation analysis

This market research report segments the global Irish whiskey market by geographical regions (APAC, EMEA, and the Americas).

The EMEA region led the market in 2017 with a market share of over 44%, followed by the Americas and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth followed by the Americas.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at .

View source version on businesswire.com:https://www.businesswire.com/news/home/20181130005235/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200




SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 11/30/2018 08:59 AM/DISC: 11/30/2018 08:59 AM


Update hourly