‘Mikey’ Magden, 66, made a smash as pitchman for his window company

September 1, 2018

‘Mikey’ Magden, 66, made a smash as pitchman for his window company

CLEVELAND,  Ohio — Michael Magden became a household presence in Northeast Ohio in the 1990s as the TV pitchman for his window company, memorable for the catchphrases “Let Mikey do it!” and “I’m gonna save you a lotta money!”

Magden, who sold the business and retired in 2005, died Friday at home after a battle with lung cancer, his family said. He was 66 and a longtime resident of Solon.

He started his company, Regency Windows, in 1993 after years of working in the family carpet business with his father, Melvin, who was retiring. He reached the public through seemingly ubiquitous TV ads in which he smashed windows and doors with a baseball bat and fanned out fistfuls of dollars.

Magden, who grew up in Cleveland Heights and was a 1970 graduate of Heights High, little resembled and didn’t especially like his cartoonishly frenetic commercial persona, whose point was to make an impression.

“The competition has ads and says, ‘We have windows, we have siding,’ but you don’t know who they are,” he said. “Everybody knows Mikey.”

Regency closed seven years after he sold it.

Magden’s sons, Harley and Aaron, grew up in the business and started their own, Maryland-based Window Nation, in 2006.

“Our dad was our biggest inspiration in everything we did and will continue to do,” Harley said. “Our company is just one small testament to that.”

Magden enjoyed traveling in retirement, visiting family and friends and attending at least 30 different car shows a year.

Besides his sons, he is survived by his wife of 30 years, Shelley (Neidus); stepdaughter, Jessica, and seven grandchildren.

Services will be held at 11 a.m. Sunday, Sept. 2 at the Berkowitz-Kumin-Bookatz Memorial Chapel, 1985 South Taylor Road, Cleveland Heights.

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