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Apple Branching Into Networks For Corporate Market

March 22, 1993

CUPERTINO, Calif. (AP) _ Apple Computer Inc., going after the corporate market, said Friday it will introduce new models of its Macintosh computers that can be used as the central machines in small- to medium-size networks.

The three new Apple Workgroup Servers, along with a new version of the appleShare network management software, will be unveiled Thursday at the CeBIT computer show in Hannover, Germany, Apple said.

″The new Workgroup Server models are designed to provide extremely attractive price-performance and significantly better return on investment for a range of enterprises from K-12 school districts all the way though major industrial corporations,″ said Morris Taradalsky, vice president and general manager of Apple’s Enterprise Systems Division.

Servers are machines that manage and provide such services as desktop printing. Many companies are replacing larger mainframe and mini-computers with less costly networks.

Analysts said the move is vital for Apple, which has concentrated on personal computers and now faces competition from IBM Corp, Sun Microsystems and Compaq Computer Corp., which already offer servers.

″The field is very crowded,″ said Tim Bajarin, vice president of Creative Strategies International of Santa Clara, Calif. ″In the context of the Macintosh world, they can recover. The bigger question is can they penetrate where there are multiple (vendors’) platforms.″

Taradalsky conceded that Apple hasn’t been as very fast in developing servers.

″Up until two years ago we really were much more viewed both externally and internally as a personal computer company., It took some time for us to realize the importance of this,″ he said. But that doesn’t mean Apple won’t succeed, he added.

″When we came out with the PowerBook, everyone said we were late, too,″ said Taradalsky, referring to Apple’s popular laptop models introduced in the fall of 1991.

The new Apple machines will range in price from $3,000 to $13,000, depending on features.

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