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Nintendo Switch is the Fastest-Selling Video Game System of This Generation

December 18, 2018

REDMOND, Wash.--(BUSINESS WIRE)--Dec 18, 2018--Nintendo Switch has become the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group, which tracks video game sales in the United States. From its launch in March 2017 through November 2018, Nintendo Switch has sold more than 8.7 million units, outpacing U.S. sales of all other current-generation systems at the same point in their life cycles.

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Super Smash Bros. Ultimate has sold over 3 million units in 11 days in the United States according to Nintendo’s internal sales data. (Graphic: Business Wire)

Nintendo is also the overall top-selling U.S. software publisher so far for 2018, according to NPD data through November. This performance should receive an additional boost from the December release of the game, which has become not only the fastest-selling Nintendo Switch game of all time, but also the fastest-selling game in the Super Smash Bros. series, with U.S. sales of over 3 million units in just 11 days, according to Nintendo’s internal sales data.

“We are thrilled to see such a strong reaction from consumers in the second holiday season for Nintendo Switch,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “We’re looking forward to delivering more excitement and smiles to our fans in the coming year and beyond.”

The following data from Nintendo of America is specific to the U.S. only:

Nintendo hardware unit and dollar sales for 2018 are at their highest annual totals since 2011. Nintendo eShop sales have grown 105 percent over 2017. Evergreen Nintendo Switch games have set new milestones, with and selling over 4 million and 5 million units, respectively. has sold over 4.7 million units. In addition to the fast-selling Super Smash Bros. Ultimate game, other recently released games that continue to make a splash include and , which together total 2 million units, and at 1.4 million.

Remember that Nintendo Switch features  parental controls  that let adults manage the content their children can access. For more information about other features, visit  https://www.nintendo.com/switch/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch ™ system and the Nintendo 3DS ™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System ™, Nintendo has sold more than 4.6 billion video games and more than 730 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy ™, Game Boy Advance, Nintendo DS ™ family of systems, Super NES ™, Nintendo 64 ™, Nintendo GameCube ™, Wii ™ and Wii U ™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com.

Note to editors: Nintendo press materials are available at https://press.nintendo.com/, a password-protected site. To obtain a login, please register on the site.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181218005282/en/

CONTACT: GOLIN

Eddie Garcia

213-335-5536

egarcia@golin.comRich George

213-335-5554

rgeorge@golin.com

KEYWORD: UNITED STATES NORTH AMERICA WASHINGTON

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL HARDWARE SOFTWARE CHILDREN TEENS RETAIL MOBILE ENTERTAINMENT CONSUMER FAMILY

SOURCE: Nintendo

Copyright Business Wire 2018.

PUB: 12/18/2018 05:00 AM/DISC: 12/18/2018 05:01 AM

http://www.businesswire.com/news/home/20181218005282/en

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