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Bright and Brief

August 10, 1986

DES MOINES, Iowa (AP) _ NASA and NATO may roll trippingly off the tongue, but the new acronym for Iowa’s self-promotion agency is better read than said.

The problem began when Iowa’s state government bureaucracy was reorganized July 1, and the Iowa Development Commission became the Department of Economic Development.

That’s right, boosting business in Iowa is a job for the DED.

Statehouse bureaucrats are normally fond of acronyms, but not this one.

″I’d say there’s a conscious attempt to avoid that,″ said Phil Thomas, DED spokesman. ″You’ll hear people answering the telephone, ’Economic Development.‴

″I know in my own case I usually call it the Department of Economic Development,″ said Dick Vohs, press secretary for Gov. Terry Branstad, who proposed the state reorganization plan that included the new name.

″I get frustrated using acronyms anyway,″ Vohs said. ″I think most people in state government use them, but a lot of other people don’t know what they mean.″

Thomas said he and some other DED workers already have found a way to skirt the acronym when they refer to their employer.

″We call it ’the department,‴ he said.

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LEESBURG, Va. (AP) - Some swear by ginseng. Others say chocolate boosts their love life. But for Doug Lawson, it’s nature’s most perfect food: milk.

And he’s willing to pay for it.

Asked why he bid a record $3,000 Friday for a gallon at the Loudoun County 4-H Fair, Lawson replied, ″They say milk drinkers make better lovers.″

The milk was produced by a Holstein called Cookie by her owner, 12-year-old Wade Colbert. Cookie, whose formal name is Pilltop Riveaire Lassie, was chosen the best cow at the fair because of her strong body and long legs.

And the best cow gives a gallon of milk, the Golden Gallon, to be sold at auction to raise money for the 4-H.

This was the second year Lawson has set a world record for the price of a gallon of milk, according to Carol McComb, a fair organizer. Last year he paid a mere $1,625 for a gallon from the fair’s champion cow.

″It worked so well last year, I wanted to try it again,″ the garbage collector said as he carried away in a hand-painted ceramic pitcher his promise for a romantic evening.

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