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El Rancho Supermercado to open at location of closed Randall’s

September 30, 2018

El Rancho Supermercado will replace the third Randall’s that closed in the Houston area this year.

El Rancho, a Hispanic grocer chain based in Garland, TX, plans celebrate the arrival of their second store in Houston with a grand opening on Oct. 6. According to a press release from El Rancho, the grocer will bring employment opportunities, generate an estimated $27.5 million in economic development and bring more jobs to the northwest area of Houston. The facility will be 40,615 square feet.

Daniel Balcazar, senior marketing director for El Rancho, said El Ranchos are occupying old locations of Randalll’s since Albertsons, which merged with Randall’s in 2014, invested in El Rancho in 2017.

“[Randall’s] doesn’t do as well as El Rancho in Hispanic areas,” he said. “What we are trying to do with this partnership is relocating to those buildings in this area that can be used for El Rancho and do better for Albertsons.”

For the grand opening, El Rancho will give gifts to the first 1,000 customers for the first four days of business, host a raffle and have live entertainment. The location will replace Randall’s, which closed in late June and was the third to close in Houston area this year.

Balcazar said El Rancho is proud to be arriving in the community and will offer fresh products. Balcazar said El Rancho will open more El Ranchos in the Houston ares in November and December.

“We serve all demographics,” he said. “We don’t just serve Hispanic demographics … We have very fresh produce and our produce is brought in every single day. That’s one of the reasons people like shopping at El Rancho.”

chevall.pryce@chron.com

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