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Berkshire Hathaway HomeServices Montrose Real Estate Group Assumes New Name: Berkshire Hathaway HomeServices Western Colorado Properties

October 5, 2018

MONTROSE, Colo.--(BUSINESS WIRE)--Oct 5, 2018--Jeff Keehfuss had an eye on expansion when he and his Montrose Real Estate Group joined the Berkshire Hathaway HomeServices network early this year. Almost immediately, Keehfuss opened a new office in Durango and next month will add a third location in Telluride. A Grand Junction office is planned for early next year, Keehfuss said, with a target of at least six additional offices over the next two years.

With operations stretching far beyond their Montrose headquarters, Keehfuss and his team renamed the brokerage to reflect its regional reach and influence. Starting today, the company is called Berkshire Hathaway HomeServices Western Colorado Properties.

“We love Montrose – it will always be our baby – and our headquarters remains in Montrose,” said Keehfuss. “Still, we needed a brokerage name that would speak for our entire enterprise. We chose Western Colorado Properties as it encompasses our presence along the Western Slope. We also chose the name because of the high demand from consumers in nearby towns wanting to work with a Berkshire Hathaway HomeServices member but thinking our previous name was too geographically specific. Now we can cover all of Western Colorado.”

Western Colorado Properties has been a sales volume leader in the tri-county region of Delta, Montrose and Ouray in 2017 and 2018, with extensive experience in residential, commercial, farm and ranch, investment and foreclosure property. The brokerage is known for progressive, agent-centric leadership focused on helping agents grow their businesses and better serve consumers.

Brokerage Owner Lark Keehfuss said the company is recruiting as part of its strategic growth plan. “Of course, we’re looking for more of our region’s top sales professionals and we’re very selective,” she said. “Those who want to take their careers to new heights in a positive, fun, team environment should look no farther than Berkshire Hathaway HomeServices Western Colorado Properties. We are really one big family.”

The brokerage will commemorate its name change today with a customer appreciation luncheon from noon to 2 p.m. The event, open to the public, will take place at Western Colorado Properties headquarters, 435 S. Townsend Ave., Montrose. Guests will include past and future clients, Montrose city and county officials, members of the local chambers of commerce and business alliances.

About Berkshire Hathaway HomeServices Western Colorado Properties

Western Colorado Properties is a full-service real estate brokerage serving the tri-county region of Delta, Montrose and Ouray. It operates from its flagship office in Montrose with a second office in Durango. Visit www.montrosecolorado.com.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The brand was recently recognized as “Real Estate Agency Brand of Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend Study. Visit www.berkshirehathawayhs.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181005005282/en/

CONTACT: Berkshire Hathaway HomeServices

Kevin Ostler

(949) 794-7980

kevinostler@hsfranchise.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA COLORADO

INDUSTRY KEYWORD: CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: Berkshire Hathaway HomeServices

Copyright Business Wire 2018.

PUB: 10/05/2018 09:42 AM/DISC: 10/05/2018 09:42 AM

http://www.businesswire.com/news/home/20181005005282/en

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