Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report.
SANTA CLARA, Calif.--(BUSINESS WIRE)--May 14, 2019--
Cloudinary, the end-to-end media management platform for the world’s top brands, today launched its inaugural State of Visual Media report, revealing the ways in which fully optimized rich media are vital to successful visual storytelling. Developed to help companies better understand how visual content is being viewed and consumed, the report’s visual media insights and trends are based on Cloudinary data that comprised billions of media transactions across a sampling of more than 700 Cloudinary customers representing 14 vertical industries including e-commerce/retail, media, travel and entertainment. View the interactive report at: https://cloudinary.com/state-of-visual-media-report/.
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Cloudinary’s 2019 State of Visual Media Report (Graphic: Business Wire)
In today’s highly-visual world, companies understand the critical role images and videos play in communicating brand values, selling products and connecting with consumers. Yet too often these business critical media assets aren’t optimized to their full potential. Slow-to-load or mis-cropped images can be directly tied to lost opportunities, while beautiful, engaging media can be attributed to upticks in social shares and improved bottom lines. With more choice, more channels and dwindling attention spans, it takes more understanding than ever to attract and engage today’s digital-savvy consumer.
Further key insights from the report include:
“Brands understand that strong visual experiences engage users, create loyalty and drive revenue,” said Colin Bendell, Senior Director of Strategy and Analytics, Cloudinary. “Where companies continue to struggle is in delivering visual experiences quickly and consistently across all channels, locations, devices -- and at scale. Our goal with the first annual State of Visual Media report is to share what we’re seeing across our massive data set in hopes that others can learn from what our customers are doing -- and not yet doing -- to improve processes, tell better visual stories and convert engagement to long-term loyalty.”
To learn more about Cloudinary’s award-winning media management solutions and to view the interactive report, please visit: https://cloudinary.com/state-of-visual-media-report/.
Cloudinary provides a cloud-based media full-stack platform for the world’s top brands. With offices in the US, UK and Israel, Cloudinary has quickly become the de facto solution for developers and marketers to manage images, videos and other rich media assets and deliver an optimal end user experience. Cloudinary has more than 5,000 customers worldwide, including AMC, Bleacher Report, Conde Nast, DoorDash, Fairfax Media, Forbes, Gizmodo, GrubHub, Hinge, Indiegogo, Lululemon Athletica, Outbrain, StubHub, Under Armour and Whole Foods Market. For more information, visit www.cloudinary.com.
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CONTACT: Juli Greenwood
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