Cowboy Breakfast set for Friday
More than 30,000 people are expected to crowd onto the Cowboys Dance Hall parking lot near Windcrest on Friday, just to get a free breakfast taco.
One of San Antonio’s most anticipated events of the year graces the calendar Friday, when hundreds of volunteers and thousands of hungry people turn out for the 41st annual Cowboy Breakfast.
The menu is immense, and includes 12,000 Kiolbassa chorizo and egg tacos, 10,000 Rudy’s barbecue beef tacos, 8,000 Pioneer biscuits and sausage and 5,000 pints of Oak Farms milk and orange juice.
Set-up is already underway and volunteers will be at the venue early Friday, ready to dish out the early morning grub. Serving lines open at 4:30 a.m. and remain open until 8:30 a.m.
Chuck Christian, Cowboy Breakfast vice chairman, said the organization relies on about 300 volunteers to make the morning event a success.
“It’s just a great feeling when you see all the families and smiling faces. We have generations of people, third and fourth generations, who come out together, and it’s just a fantastic time,” Christian said.
Sponsors H-E-B and Spectrum News join the usual sponsorship lineup, headed by primary sponsor Jordan Ford. All funds raised, Christian said, go to scholarships for St. Philip’s college culinary arts students.
“Last year, we managed to raise $20,000 in scholarships for St. Philip’s College. “They send out a team of volunteers to join us, and the do a great job for us every year.”
Taking the stage in front of the Cowboys Dance Hall building will be Freddie Cruz and the Noble Outlaws. A mechanical bull ride, cow-chip toss and drawings for various prizes are part of the scheduled activities.
One of the newer participants at the breakfast is What’s Brewing Coffee Roasters. They made last year’s event and put together a plan for this year’s service.
“Last year, it was crazy,” said Christopher Brown, What’s Brewing sales director. “They called us about a month out from the event, saying their regular sponsor had dropped out, and they asked, ‘Can you do this for us?’
“The next two days we were doing the math — how many cups, how much coffee, how many creams and sugars,” Brown said. “We probably spent a couple days doing the math before we said, ’Yes, we’ll do it.”
What’s Brewing expects to serve 15,000 cups of fresh-brewed coffee.
“Total preparation starts two days before,” Brown said. “We’ll use about 300 pounds of coffee, which we’ll roast on Wednesday, grind it all out on Thursday, and head out to Cowboys Dance Hall around midnight, and get everything set up.”
He said they will have three brewing machines on hand and start about midnight. “We’ll brew about 100 gallons an hour, and go through, easily, about 800 gallons that day,” he added.
There is no admission for the annual Cowboy Breakfast. Attendees can park in the Santikos Rialto theater parking lot, 2938 NE Loop 410, and board shuttle buses that will run every 15 minutes between the dance hall and theater parking lots.