AP NEWS
Related topics

Procter & Gamble To Cut 15,000 Jobs

June 9, 1999

CINCINNATI (AP) _ The Procter & Gamble Co. said today it will eliminate 15,000 jobs worldwide over six years _ about 13 percent of its work force _ and close about 10 plants in a global restructuring program.

The changes begin when the company’s new fiscal year begins July 1, said management of the company best known for such consumer products as Tide detergent, Crest toothpaste and Pampers diapers.

The restructuring, in what P&G calls its Organization 2005 program, is designed to increase sales, get new products to market more quickly, cut costs and make the company _ which grew from a 19th century soap producer _more responsive to market changes.

``The result will be bigger innovation, faster speed to market and greater growth,″ said Durk Jager, P&G’s chief executive.

It is the company’s first major initiative since Jager, a 29-year P&G veteran, became chief executive on Jan. 1.

P&G stock, which rallied late last week when reports of the reorganization appeared, retreated this morning following the announcement. At midmorning on the New York Stock Exchange, P&G was down $1.43 3/4, or by 1.5 percent, at $93.37 1/2 a share.

Under the program, the company will move from four business units based on geographic regions to seven global business units based on product lines. The company will also establish new market development organizations to tailor sales programs for local markets.

``Organization 2005 marks the most dramatic change to P&G’s structure, work processes and culture in the company’s history,″ Jager said.

The program will cost Procter & Gamble $1.9 billion after taxes. Management expects that it will generate after-tax savings of $900 million annually by fiscal 2004.

The company said 10,000 of the job cuts probably would occur through fiscal 2001, which ends June 30, 2001. The rest will come in the following years. Jager said some workers will be laid off, but P&G will try to make maximum use of retirements, relocations, voluntary departures and reductions in hiring.

Employees who are laid off will be offered financial assistance and job retraining, Jager said.

Management said 42 percent of the work force reduction will occur in Europe, the Middle East and Africa, 29 percent in North America, 16 percent in Latin America and 13 percent in Asia. The specific plants and businesses to be affected will not be publicly identified until final decisions are made and employees have been notified, Jager said.

P&G’s management announced the changes today from its Cincinnati headquarters and to an audience of investors and analysts in New York. The company is remaking itself to meet intense competition for business in U.S. and overseas markets.

Management has been preparing for the new organizational design for the past nine months and intends to put it into operation when P&G starts its new fiscal year July 1.

The company told shareholders in September that it planned corporate structural changes including forming business units based on products instead of regions, improving marketing and streamlining its staff.

The company said then that it believes the changes are necessary to bring new products to the market more quickly, and if the company is to meet its stated goal of improving profits and doubling its worldwide sales within 10 years.

The last major restructuring was a 1993 reorganization that was designed to reduce expenses to 12 percent of sales. That program involved closing 30 plants and eliminating 13,000 positions throughout the world. Most of those job cuts came from early retirements, attrition and voluntary separation packages.

AP RADIO
Update hourly