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Ratings for Film Print Ads Ordered

November 20, 1999

LOS ANGELES (AP) _ The Motion Picture Association of America has decided to offer moviegoers more guidance, requiring newspaper and billboard ads to include the reasons a film is given a G, PG, PG-13 or R rating.

The decision by the MPAA, which has authority over the movie advertising of its studio members, follows criticism over the way it determines ratings, Daily Variety reported Friday.

The MPAA traditionally has offered such expanded ratings to various publications and posted them on its Web site, but has never mandated that they be printed in ads, Daily Variety reported.

Under the new guidelines, for example, ``The Bone Collector,″ would be ``rated R for strong violent content including grisly images, and for language,″ while ``Eyes Wide Shut″ would be ``rated R for strong sexual content, nudity, language and some drug-related material.″

A message could not be left today at the MPAA’s Los Angeles headquarters because the office was closed. A telephone message left at MPAA President Jack Valenti’s office in Washington, D.C. was not immediately returned.

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