Time Warp 1968:Viewmont Mall Finds Third Anchor With Opening Of J.C. Penney Co.

October 3, 2018

Oct. 24, 1968:J.C. Penney Co. opened its doors at the Viewmont Mall. This modern two-level store had it all — men’s and women’s clothing, sporting goods, furniture, pets and fine jewelry.

The clothing there featured the latest styles from New York, Los Angeles and Europe. The men’s clothing area also featured section for young men called the “Inn Shop.” The women’s clothing area featured ready-to-wear fashions, sportswear, foundations and coordinates. The store also featured a beauty salon, coffee shop and auto service center. The salon, painted a French provincial pink, offered complete hair styling services, from cuts to color to wigs. The coffee shop had seating for more than 100 people and offered a full lunch menu. The auto center held 16 bays for oil changes to repair work. You also could fill up your car’s tank with Penney’s-brand gasoline.

J.C.Penney was the third anchor store at the Viewmont Mall. Sears Roebuck & Co. opened in February 1968, followed by Grant’s.

Today, JCP is still in operation at the Viewmont Mall. Sears closed in 2016 and was torn down to make way for a Dick’s Sporting Goods and Field & Stream. Grant’s closed in 1976, and Hess’s Department Store moved into that space. Many years later, Hess’s became Kaufmann’s. In 2006, Kaufmann’s was replaced by Macy’s.

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