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Finess Wins 2018 Outstanding Consumer Product Award

October 9, 2018

ALISO VIEJO, Calif.--(BUSINESS WIRE)--Oct 9, 2018--Finess — a first-of-its-kind product created by Soft Health Technologies — is providing the millions of women with light to moderate bladder leaks a new level of protection, confidence and simplicity. Soft Health Technologies is proud to announce its latest award recognition, “Outstanding Technology Innovation in a Consumer Product” at the 2018 High Tech Innovation Awards. Hosted by OCTANe, Orange County’s technology and life sciences accelerator organization, the 2018 High Tech Innovation Awards honored companies that demonstrated exceptional leadership while developing new technological advancements in their respective industries.

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“It’s our mission to transform the fem-care category by offering solutions that empower the more than 20 million women dealing with bladder leaks,” says Jenna Mons Anderson, co-founder of Soft Health Technologies. “We are honored to receive this recognition from OCTANe and to be classified as a disruptive and revolutionary consumer product in an underserved market.”

According to the National Association for Continence (NAFC), urinary incontinence affects 30 to 50 percent of childbearing women by age 40. Meanwhile, up to 63 percent of stress-incontinent women report their problem began during or after pregnancy.

Developed by experts with decades of experience in healthcare, marketing and technology, Finess is a soft-foam disposable patch that stops bladder leaks. The small, single-use product utilizes a patented technology and a gentle adhesive for comfortable application and removal, providing women with a new level of protection, while enabling them to live fuller lives.

“For decades, the fem-care market has been innovation-stagnant,” added Anderson. “With Finess, we bring new exciting alternatives that enable, rather than hinder, an active lifestyle. Women are free to keep moving — whether that means chasing after their children, running a marathon or jogging to their next meeting.”

For more information about the benefits of Finess, please visit: https://havefiness.com/.

For a full list of winners of this year’s High Tech Innovation Awards, please visit: https://www.octanehta.com/.

ABOUT FINESS: Finess is a first-of-its-kind fem-care product developed by Soft Health Technologies to liberate the millions of women who experience mild to moderate bladder leaks, clinically known as stress urinary incontinence (SUI). A comfortable, compact, soft-foam disposable patch, Finess stops bladder leaks before they happen. Worn externally over the opening of the urethra to create a leak-proof seal, the small single-use product utilizes a patented “peel-away” technology and a gentle hydrogel adhesive to enable easy application and removal. Successfully providing many with a new level of protection, confidence and simplicity, Finess is well on its way to fulfilling its mission to empower women to laugh often, worry less and enjoy all of life’s moments — leak free.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181009005333/en/

CONTACT: Beyond Fifteen Communications, Inc.

Leslie Licano

leslie@beyondfifteen.com

949-733-8679 x 101

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN HEALTH MEDICAL DEVICES RETAIL SPECIALTY CONSUMER MEDICAL SUPPLIES

SOURCE: Finess

Copyright Business Wire 2018.

PUB: 10/09/2018 11:00 AM/DISC: 10/09/2018 11:01 AM

http://www.businesswire.com/news/home/20181009005333/en

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