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KidKraft Inspires Imaginative Play Through Spaces and Places That Are ‘Made for Make Believe’ at the American International Toy Fair

February 12, 2019

DALLAS--(BUSINESS WIRE)--Feb 12, 2019--KidKraft, the global leader in award-winning products “Made for Make Believe,” will debut its 2019 product line at the 116 th North American International Toy Fair in New York City this month. Recognized for innovative, high-quality products designed for traditional play and built to last, KidKraft provides livable spaces that spark imaginations.

Highlights from the 2019 KidKraft portfolio include a metropolitan four-story dollhouse, an on-trend play kitchen featuring mosaic tiles, a cozy mid-century style corner reading nook, and a partnership with the World of Eric Carle, a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle including the famous children’s book The Very Hungry Caterpillar, which celebrates its 50 th Anniversary this year.

“The more kids imagine, the more they grow and we are committed to delivering high quality products that inspire traditional play,” said Geoff Walker, president and chief executive officer, KidKraft. “Our 2019 lineup includes something for everyone, from a four-story dollhouse informed by urban loft style living to a shopkeeper stand for aspiring entrepreneurs and a toddler friendly activity station in partnership with the creators of The Very Hungry Caterpillar. ”

In 2019, KidKraft will introduce an array of products that spark curiosity. The company will showcase its impressive and innovative lineup at this year’s North American International Toy Fair (Javits Center, Meeting Room 4B02) including:

World of Eric Carle Product Line. Celebrating its 50 th birthday this year and cherished by generations of parents, teachers, librarians, and children worldwide, The Very Hungry Caterpillar comes to life in a colorfully creative new KidKraft collection, designed to inspire very hungry young minds and spark imaginations. Combining pops of color and favorite characters from The Very Hungry Caterpillar with the masterful designs and beautiful builds that KidKraft is known for, the new collection features an array of products ranging including World of Eric Carle Very Hungry Activity Station, World of Eric Carle Very Busy Activity Cube, World of Eric Carle Caterpillar Corner, and more. On-trend Play Kitchens and Cooking Accessories. From sleek cookware and stylish mosaic tiles to realistic play food and appliances with modern metallic hues, KidKraft has the right ingredients to stir big imaginations, including the KidKraft Modern Metallics playsets, KidKraft Baking Set, KidKraft Smoothie Set, and more. Gorgeous, Interactive Dollhouses. Little ones ‘on the market’ for a new home can choose the house that best fits their style whether it’s multistory, urban loft style living complete with street level boutiques, an airy yet compact house featuring sunny colors and rooftop patio or a modern farmhouse with stalls for horses and ponies. KidKraft has 2019 ‘listings’ for the Bianca City Life Dollhouse, Emily Dollhouse, and the Sweet Meadow Horse Stable Aspirational Play Stations. Whether it’s a lemonade stand, a fresh produce stall or an ice cream cart, budding entrepreneurs can set up shop with the chalkboard top, hanging sign, magnetic menu, display shelf and tablet-style register. Inspiring creativity and independence, tiny tycoons can launch their next venture with the Let’s Pretend Shopkeeper.

In addition to the recent appointment of Geoff Walker as president and chief executive officer, a veteran toy industry leader with more than 20 years of experience, KidKraft continues to grow its leadership team. Josh Ganet has joined the company as vice president of sales, North America. Ganet most recently spent seventeen years at Mattel, Inc. in progressive sales and analytics roles. He holds a Bachelor of Science degree from University of Denver in Business Administration, and he received his MBA from the University of Southern California in Brand Management. Both Walker and Ganet will attend the North American International Toy Fair in New York City later this month.

About KidKraft, Inc.

KidKraft is a global leader in award-winning children’s products MADE FOR MAKE BELIEVE™. The company is committed to inspiring imaginative play creatively for children everywhere through dollhouses, kitchens, outdoor play structures, furniture and toys. KidKraft’s high-quality products, designed for traditional play, are available at more than 2,800 retailers in over 90 countries. KidKraft’s global headquarters is located in Dallas, Texas. For more information, visit www.kidkraft.com and follow @kidkrafttoys and #KidKraftToys on Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190212005178/en/

CONTACT: Litzky Public Relations on behalf of KidKraft

Lauren Raisch

201-222-9118

kidkraft@litzkypr.com

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: ENTERTAINMENT DEPARTMENT STORES OTHER ENTERTAINMENT CHILDREN PARENTING RETAIL SPECIALTY CONSUMER FAMILY

SOURCE: KidKraft

Copyright Business Wire 2019.

PUB: 02/12/2019 07:00 AM/DISC: 02/12/2019 07:01 AM

http://www.businesswire.com/news/home/20190212005178/en

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