U of Illinois hiring its first chief marketing officer

January 27, 2019

CHAMPAIGN, Ill. (AP) — The University of Illinois in Champaign-Urbana is hiring its first chief marketing officer.

The school announced that Illini alumnus Eric Minor will take the job Jan. 31 pending approval from the University of Illinois board of trustees. School officials say Minor has more than two decades of experience in corporate brand marketing. The school says in a news release that he will be in charge of “efforts to tell the Illinois story of excellence in research, teaching, public engagement and economic development.”

Minor will work with existing university marketing and communications employees in areas like enrollment, faculty recruitment and reputation.

Minor is from Champaign. He graduated from Illinois with a bachelor’s degree in electrical engineering. He received his MBA from the University of Chicago.

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