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Energy Drinks Market in Latin America 2019-2023| Rising Adoption of Natural Ingredients in Energy Drinks to Boost the Market| Technavio

May 14, 2019

LONDON--(BUSINESS WIRE)--May 14, 2019--

New market research study by Technavio on the energy drinks market in Latin America projects the market to grow at a CAGR of over 15% during the period 2019-2023. This research report provides an in-depth analysis of the market in terms of revenue, top drivers and emerging market trends. It also includes detailed insights and forecasts for all the market segments across different geographies.

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Technavio has published a new market research report on the energy drinks market in Latin America from 2019-2023. (Graphic: Business Wire)

The emergence of low and medium-priced energy drinks in Latin America

The competition in the energy drinks market in Latin America has intensified due to the emergence of low- and medium-priced energy drinks. These variants appeal to consumers because of their increased affordability. Although the economic condition of Latin America has improved considerably, many customers in the country still fall under the low- and middle-income segments. Thus, the growth in the demand for and the popularity of cheaper energy drinks have further increased the adoption of energy drinks, thereby driving the growth of the market.

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Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Rising adoption of natural ingredients in energy drinks

Increasing health consciousness among consumers in Latin America has led to a shift in their preferences pertaining to caffeine content and quality of natural and high-quality ingredients used during manufacturing. Therefore, major vendors have been focusing on including more natural ingredients in their energy drinks to meet the shifting consumer demand and have even launched sugar-free variants of their energy drinks. Thus, the increasing adoption of natural ingredients in energy drinks is a significant trend estimated to positively impact the growth of the energy drinks market in Latin America.

According to an analyst at Technavio for food products research, “Low-calorie, non-carbonated energy drinks have witnessed a surge in demand among the health-conscious consumers in Latin America as non-carbonated energy drinks generally offer low number of calories compared to carbonated energy drinks. Moreover, the growing number of organized retailing outlets has been quite instrumental in increasing the sales of low-calorie, sugar-free, and non-carbonated energy drinks, which is a major factor that will invigorate the growth of the energy drinks market during the forecast period.”

Adverse health effects associated with consumption of energy drinks

Energy drinks primarily comprise sugar and stimulants such as caffeine, and the frequent use of energy drinks can cause harmful health effects. The adverse health effects associated with the consumption of energy drinks is a significant challenge to the market and is expected to hinder the growth of the energy drinks market in Latin America during the forecast period, as health consciousness among consumers is growing and they are increasingly seeking low-calorie and reduced-sugar beverages.

Top players in the global energy drinks market in Latin America:

  • AJE
  • Grupo Petrópolis
  • Monster Energy Co.
  • Red Bull GmbH
  • The Coca-Cola Co.

Some of the key topics covered in the global energy drinks market in Latin America include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. It provides detailed market research reports that provide clients with actionable insights to help them identify market opportunities and design effective strategies to optimize their market position.

With over 500 specialized analysts, Technavio boasts of an extensive report library comprising of over 10,000 reports, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than a hundred Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets. Technavio helps companies to assess their competitive position within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190514005650/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

KEYWORD: SOUTH AMERICA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE

SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 05/14/2019 10:30 AM/DISC: 05/14/2019 10:30 AM

http://www.businesswire.com/news/home/20190514005650/en