Hanes Launches 2018 National Sock Drive to Help the Homeless
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Nov 19, 2018--Simple things can bring great comfort to those living without shelter.
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That is why America’s No. 1 basic apparel, underwear and sock brand is donating 225,000 pairs of socks to organizations fighting homelessness across the United States in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies, including The Salvation Army, Invisible People and Covenant House, while increasing the local impact of the program by engaging directly with at least one agency in every state to distribute the apparel. Since the program’s inception in 2009, Hanes has provided more than 2.5 million pairs of socks – the most requested item by relief agencies – to help the homeless.
“Most of us take basic apparel for granted, but we know a clean pair of socks can mean a lot to those experiencing homelessness,” said Sidney Falken, chief branding officer, HanesBrands. “Although we can’t solve this chronic issue facing our country, we are committed to bringing a little comfort to those who need it most.”
The brand also announced that the National Sock Drive program will expand beyond the holiday season to a yearlong effort. In addition to conducting outreach events throughout the year, Hanes has introduced the ability for individuals to participate in the program. Visit www.hanes.com/donate to purchase socks ($1), women’s underwear ($1), men’s underwear ($1.50) and bras ($6) that will be distributed in needed styles and sizes by The Salvation Army. On www.hanes.com/sockdrive, visitors can also learn more about homelessness and get information about the organizations participating in the sock drive.
“We’re so grateful that Hanes has again chosen our young people at Covenant House as the recipients of their amazing generosity through the brand’s National Sock Drive,” said Kevin Ryan, president and CEO of the New York-based national agency serving homeless and at-risk youth. “The young people overcoming homelessness at Covenant House are good, brave, resilient, hard-working kids. What many of them have not had in their lives is someone who cares. With this drive, our friends at Hanes are delivering much-needed financial assistance to Covenant House by supplying practical clothing for our kids. Just as important, the brand is sending a message to our kids that they are not alone, that there are people who care. When our kids hear that message, there is nothing they cannot achieve.”
Family Promise of Coastal Alabama, located in Mobile, provides temporary shelter and related services and support to families as they work to achieve and sustain independence.
“Families at FPCA work hard to make home a reality again,” said Diane J. McCaskey, executive director. “As they struggle to get back on their feet, many remain unable to afford a simple pair of socks. And while we know that socks can help keep people healthy and moving forward, our agency never has enough of them. That is why we are so grateful to be a recipient of the Hanes National Sock Drive.”
Hilo-based HOPE Services Hawaii offers housing-focused programs and services to families and individuals experiencing homelessness, while supporting their success toward permanent housing and self-sufficiency.
“We’re excited to partner with Hanes, and appreciate the brand’s commitment to helping us serve our homeless community,” said Kristen Alice, director of community relations.
Local organizations distributing Hanes socks include:
The Hanes National Sock Drive is part of Hanes for Good, the corporate responsibility program of Hanes ’ parent company, HanesBrands (NYSE:HBI).
Hanes, America’s No. 1 apparel brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.
HanesBrands is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company markets T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM,Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, Alternative, Gear for Sports, and Bras N Things. More information about the company and its award-winning corporate social responsibility initiatives can be found at www.Hanes.com/corporate. Visit our newsroom at https://newsroom.hanesbrands.com/. Connect with HanesBrands via social media on Twitter ( @HanesBrands ) and Facebook ( www.facebook.com/hanesbrandsinc ).
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CONTACT: Carole Crosslin
KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA
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PUB: 11/19/2018 09:49 AM/DISC: 11/19/2018 09:49 AM