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Press release content from Globe Newswire. The AP news staff was not involved in its creation.

Whitepages Pro Introduces Transaction Risk API

March 19, 2019

SEATTLE and LAS VEGAS, March 19, 2019 (GLOBE NEWSWIRE) -- Whitepages Pro, a global leader in digital identity verification, today at the Merchant Risk Council (MRC) 2019 (booth #320), introduced the Transaction Risk API, built to fight payment fraud and improve the efficiency of authorizations early in the transaction flow. The predictive identity data features included in Transaction Risk API are leveraged in models, alongside internal company data, to provide an additional layer of identity verification for real-time risk reduction at scale.

In under 100 milliseconds (ms), the core identity data elements of email, IP, phone, address, and name are scored to return a concise response, easily consumed by risk models at high volumes. The low latency of Transaction Risk API allows for global identity verification during the authorization process, helping companies to reduce false declines while finding previously undetected fraud.

“To prevent fraud and identify good customers early in the transaction flow, businesses have historically relied on their internal data and signals,” said Ajay Andrews, Whitepages Pro Senior Director of Product Management. “But as they move more commerce and services online, these businesses face both an order of magnitude increase in transactions and a compressed time window to make decisions. Transaction Risk API addresses these needs by leveraging technical innovation and machine learning to deliver a suite of our most predictive attributes.”

The Whitepages Pro Transaction Risk API is designed to help high volume businesses such as payment service providers, credit card companies, and e-commerce companies:

-- Find previously undetected fraud - Leverage identity verification during the authorization process to fight fraud early in the transaction flow -- Reduce false declines - Authenticate more legitimate customers and increase approval rates with accurate global data -- Prevent risk in real time - Get a clear picture of the identity behind a transaction in fractions of a second

Key features include:

-- Transaction Risk Score - A real-time, predictive score derived from the Whitepages Pro Identity Network and the core identity data inputs of email, IP, phone, address, and name -- High predictability - Response includes the most predictive identity verification features to improve model performance -- Low latency - Delivered by our elite cloud-based infrastructure in under 100 ms -- Easy integration - Feature ready API response for ease of testing and integration into existing models -- Scalability - Flexibility to support massive throughput requirements up to hundreds of queries per second -- Global coverage - Reliable data with unparalleled coverage and accuracy from around the globe

“As an identity verification company that leverages complex machine learning every day in our own products, we have a unique perspective on what it takes to build models that perform,” said Kushal Shah, Whitepages Pro Senior Vice President of Product. “This drove our focus on developing this API with high data fidelity and predictive value. Initial data test results for early adopters have exceeded our expectations in terms of both ease of testing and integration but more importantly, providing significant improvement in model performance. We are thrilled to bring this product to market and proud of how quickly we’ve been able to innovate.”

The Whitepages Pro Transaction Risk API is powered by the industry’s fastest and most reliable tech stack which is built on an elite enterprise-grade infrastructure, fed by accurate global identity data from the Identity Graph, and differentiated with proprietary insights from the Identity Network.

To learn more about how to integrate the Whitepages Pro Transaction Risk API into your risk model, visit the company at MRC (booth #320) March 19-21, 2019 or at the Whitepages Pro website pro.whitepages.com/solutions/transaction-risk-api/

About Whitepages Pro

Whitepages Pro provides global identity verification solutions including enterprise-scale APIs for models and decisioning platforms, and Pro Insight for manual review. We help companies identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation by applying complex data science including pattern recognition, predictive analytics, and machine learning to the five core consumer attributes of email, phone, person, physical address, and IP. Powered by the fastest and most reliable tech stack in the market, our global identity verification solutions deliver unparalleled coverage and accuracy around the globe.

Whitepages and Whitepages Pro are registered trademarks of Whitepages, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.

Whitepages Pro Media Contact:Lindsay Stril, Voxus PR lstril@voxuspr.com 253-444-5443