Eastern Europe B2C E-Commerce Market 2018 - ResearchAndMarkets.com

September 3, 2018

DUBLIN--(BUSINESS WIRE)--Sep 3, 2018--The “Eastern Europe B2C E-Commerce Market 2018” report has been added to ResearchAndMarkets.com’s offering.

Continued growth predicted for online retail sales in Eastern Europe

Eastern Europe B2C E-Commerce Market 2018, indicates that online retail penetration figures, which currently are below the average of other European nations, have a huge growth potential as Internet connectivity and online shopper numbers increase.

M-Commerce and social media purchases spur online sales growth

The current online share of total retail sales in Eastern Europe is less than 5%. However, market trends such as M-Commerce, and purchasing through social media are expected to rapidly raise online sales figures. The report points to Turkey as an example of these trends in the region as over half of online shoppers there make purchases through smartphones, and a similar share buy items or services through the likes of Instagram and Facebook.

Cross-border shopping also drives E-Commerce

Another trend propelling the growth of B2C E-Commerce in Eastern Europe is cross-border shopping. A large portion the recent increase in online purchases in Russia, the region’s online sales leader, is attributed to shoppers turning to merchants outside the country, particularly China. China’s AliExpress is also growing in popularity in the Czech Republic, Poland and Ukraine, though shoppers in those countries continue to patronize local online merchants more than AliExpress, as detailed in the report.

Questions Answered in this Report

What was Eastern Europe’s share of global B2C E-Commerce sales in 2017? How much online retail sales are generated by countries of the Eastern European region? What are the main trends influencing the development of online retail in Russia, Poland and Turkey? What do online shoppers in Eastern Europe buy and how do they prefer to pay? Who are the main online retail market players in Eastern Europe?

Key Topics Covered:

1. Management Summary

2. Regional Overview

3. Russia

4. Poland

5. Turkey

6. Czech Republic

7. Ukraine

Companies Mentioned

Alibaba Group Holding Ltd Allegro Group Sp. z oo Alza.cz a.s. Amazon.com Inc American Express International Inc Bazos.cz CITILINK.ru Ceneo S.A. D-MARKET Elektronik Hizmetler Tic. A.S DNS NN Plyus OOO DPD Ltd DSM GRUP DANISMANLIK ILETISIM VE SATIS TIC A.S. Empik Sp. z o.o. Gitti Gidiyor Bilgi Teknolojileri Sanayi ve Ticaret Anonim Sirketi Heureka.cz MasterCard International Inc Media Markt Polska Sp. Z oo Morele.net Sp. z o.o. Naspers Ltd. OLX Inc. Olx.ua Ozon Holdings Ltd PayPal Holdings Inc PayU Group Ulmart ZAO Visa Inc. Wildberries OOO Zalando SE Zhejiang Tmall.com Technology Co. Ltd

For more information about this report visit https://www.researchandmarkets.com/research/7z4vcx/eastern_europe?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180903005098/en/

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SOURCE: Research and Markets

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PUB: 09/03/2018 06:22 AM/DISC: 09/03/2018 06:22 AM


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