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Former Campbell Soup CEO Dies

May 31, 1994

BRYN MAWR, Pa. (AP) _ William Beverly Murphy, who served as president of Campbell Soup Co. during a period of great sales growth, died Sunday of pneumonia. He was 86.

Murphy died at Bryn Mawr Terrace, a convalescent home, said his daughter, Ann Zabel.

Murphy was president and chief executive officer of Campbell in Camden, N.J., from 1953 through July 1972, when he retired. During his tenure, sales grew from $328 million to $1.1 billion.

During that time, Campbell introduced several popular products including V- 8 vegetable juice, Swanson TV dinners, Pepperidge Farm and Godiva chocolate products.

A native of Appleton, Wis., Murphy’s first job was with the A.C. Nielsen Co. in Chicago.

Murphy’s wife of 63 years, Helen Brennan Murphy, died in January. He is survived by Zabel, three sons, 14 grandchildren and 14 great-grandchildren.

A memorial service is scheduled for Friday at Bryn Mawr Presbyterian Church.

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