Beer festival to benefit Keep Florence Beautiful
FLORENCE, S.C. — Local Motive Brewing Company will host its “Leave Your Mark Beer Festival” on Saturday as a way to kick off the October event season.
The beer festival will begin at 4 p.m., and the festivities will continue through the evening until 8 p.m. All proceeds from the event will benefit Keep Florence Beautiful (KFB).
Stephen Thompson, co-owner of Local Motive, said the brewery approached KFB when it found out that the organization would not be able to host its annual fall festival.
“We approached them about partnering,” Thompson said. “They didn’t really have a venue this year, so they weren’t going to do the festival. This was just a way to keep some of the momentum going that they’ve accumulated and give money to a good cause.”
Thompson said “Leave Your Mark” is the name of the festival, which fits Keep Florence Beautiful perfectly.
“We feel like they’ve done a great job of practically doing that,” Thompson said. “As you drive around Florence, you can see areas that they’ve enhanced. That’s one of our goals with downtown. They’ll have a presence here [at the festival] and be able to answer questions about what they’re doing.”
The festival will feature taps from 16 breweries around the Carolinas and regional area. Thompson said there will be close to 60 different beers, including seasonal flavors.
Thompson said he envisions downtown becoming a “community hub” for the Florence area and said he wants Local Motive to be a part of that process.
“Downtown and a community vibe is new to Florence,” Thompson said. “There’s a learning curve for us and for the citizens of Florence. People that want to see a central gathering place for Florence to grow and become closer knit, it’s only going to happen in downtown. We’re trying to do our part to create some excitement around it.”
Kristina Osborn, the event manager for Local Motive, and Joshua Cote, the taproom manager, agreed with his sentiments.
“Especially with community being tied into part of our brand, we’re just trying to get the community down here to downtown Florence just to hang out and have some good beers,” Osborn said. “It’s a great time and great place.”
“During the revitalization, downtown has not quite become a unique destination by itself yet,” Cote said. “So, if we can be an integral part of making downtown, in general, a destination, that’s what we’ll continue to do. Right now, every separate business is its separate destination, and it just happens to be downtown. Years from now, downtown will be a destination in itself as everybody comes here to just be a part of what is going on.”
Tickets for the event are $25. Attendees will be given five-ounce taster glasses and will be treated to the live music.
The event will happen as scheduled rain or shine, and tickets can be purchased in advance on Local Motive’s Facebook page or at the event.