Warm up with downtown soup walk

February 1, 2019

Downtown Ludington will get ready for Super Bowl LIII with a new event designed to draw people to local businesses and provide some respite from the oppressive cold weather that’s hit the area during the past week.

The first-ever Soup-er Bowl Walk will give participants a chance to come in from the cold and warm up with 2-ounce cups of soup in a variety of styles and recipes from local establishments. The event is Saturday from noon to 3 p.m. throughout the downtown Ludington area.

Twenty-four businesses and restaurants are participating, and patrons will vote for their favorite soups at the end of the walk.

The hope is that the event will become another annual tradition for locals, like the beloved chili walk hosted each year by the city’s Downtown Development Authority (DDA) as part of its Octoberfest celebration.

“The chili walk is a big hit in the fall,” said Jen Tooman, marketing and communications director for the Downtown Ludington Board. “The restaurants love it, the businesses love it and the people love it.”

The inspiration for the Soup-er Bowl Walk came from a desire among business owners to bring out the same kind of enthusiasm people have for the chili walk to the winter months, during which there tends to be less foot traffic and fewer big events in the city, according to Tooman.

“The businesses actually suggested that we do it with the soup end of things,” she said. “February’s kind of a slower month, so we always like to give people things to do in the off-season.”

See The Scene in Thursday’s print or e-Edition of the Ludington Daily News for the full story.

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