Benjamin Eisenstadt, Sugar Packet Pioneer, Dead at 89
NEW YORK (AP) _ Benjamin Eisenstadt, who rediscovered saccharin and turned Sweet ’N Low into a pink-packeted sweetening staple, died Monday of complications from bypass surgery. He was 89.
Eisenstadt’s success was borne of failure. After World War II, he owned a company that produced tea bags and realized he could use the same equipment to package sugar in convenient packets.
Unfortunately, he showed off his revolutionary idea to executives of giant sugar companies and they promptly set up their own sugar-packet operations.
In 1957, Eisenstadt and his son began experimenting with saccharin, the low-calorie sweetener which had been around since the 19th century but available only in limited forms.
The Eisenstadts mixed saccharin with dextrose and other ingredients to make a granulated sugar substitute and another revolution was at hand.
This time, the Eisenstadts obtained a patent. They named their concoction Sweet ’N Low and placed it in pink packets to set it aside from sugar. The company currently claims sales of about $100 million a year.