DUBLIN--(BUSINESS WIRE)--Aug 22, 2018--The “Global MVNO Market (2018-2023)” report has been added to ResearchAndMarkets.com’s offering.
The Global Mobile Virtual Network Operator Market is expected to reach USD 91.18 Bn by 2023 expanding, at a CAGR of 6%.
The MVNO operator business model and strategies are evolving with the changes in the industry dynamics and regulatory evolution. The players are shifting from the discount based approach to a value-added service with a focus on product innovation. Balancing cost and product differentiation are expected to have a significant impact on the current business model around the forecast period.
The second brand and branded reseller business models are expected to witness faster growth in the developed region, such as Western Europe and North America, where the MVNO market reached more than 30% penetration in selected countries by 2015.
Technical flexibilities are expected to be the significant factor driving the growth of this market. The year on year growth in the number of new telecom subscribers is expected to slow down considerably during the forecast period, because of the maturity of the telecom market.
However, the growing demand for mobile internet in developing countries is expected to provide significant growth opportunities for vendors during the forecast period. The presence of more than 1,000 MVNOs globally in 2016, together accounted for around 10% of mobile subscribers.
The growth of the MVNO market largely depends on the weakness of MNOs in their marketing and sales strategies in particular geographies. The successful MVNOs make optimum utilization of the existing telecom infrastructure according to geographies, such as channel infrastructure, media and telecoms brands, and current existing customers that of the MNOs.
Also, the success of MVNOs brands depends mainly on unique brand positioning and value proposition to attract target customers, with the likes of specific ethnic groups, including migrant workers and tourists.
Proper identification of emerging niche telecom markets through innovative marketing channels which are beyond the reach of MNOs is expected to drive the MVNO market in that region.
Segment-targeted pricing strategies and creative distribution tactics by the players of this industry in developed countries are also expected to drive the growth of the MVNO market worldwide.
Companies FeaturedBoost Mobile Virgin Mobile USA Lebara Group Tracfone Wireless, Inc. RedPocket Mobile Tesco Mobile Ltd. Globecomm Systems, Inc. Drillisch Telecom KDDI Mobile PosteMobile
For more information about this report visit https://www.researchandmarkets.com/research/5wtpmp/the_global_mvno?w=4
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Related Topics:Mobile Networks
INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS
SOURCE: Research and Markets
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PUB: 08/22/2018 05:16 AM/DISC: 08/22/2018 05:16 AM