Why billboards matter in a mission to fight blight in Camden
When North Camden activists grew weary of negative billboards promoting everything from funerals to cheap divorces in the ravaged neighborhood, rather than fighting the messenger, they decided to commandeer the message.
Camden Lutheran Housing Inc. launched a “Change the Message” campaign a year ago as part of a plan to build pride and change the landscape in a blighted section that appears to be slowly coming back after years of neglect, violence, and drugs.
DAVID MAILETTI / Staff Photographer Jessica Franzini of Camden Lutheran Housing Inc. in front of two billboards at Seventh and Elm Streets.
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