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Hostess® Scores a Hole in One with Launch of Jumbo Donettes®

June 13, 2018

Hostess® Jumbo Donettes® - Chocolate Iced with Sprinkles (Photo: Business Wire)

KANSAS CITY, Mo.--(BUSINESS WIRE)--Jun 13, 2018--Hostess Brands, LLC announced today the launch of Hostess ® Jumbo Donettes ®, a new way to enjoy the brand’s signature mini donuts that suits breakfast, snacking, and dessert occasions alike. Jumbo Donettes come in two flavors -- Glazed and Chocolate Iced with Sprinkles – and are available now on store shelves nationwide.

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Hostess® Jumbo Donettes® - Chocolate Iced with Sprinkles (Photo: Business Wire)

Coming as a natural progression of Hostess’s hugely successful Donettes brand – which is America’s #1 donut, according to independent national sales data – Jumbo Donettes feature a new packaging format designed to maintain fresh portability. Six individually wrapped donuts are packaged in a resealable tub for an extra layer of freshness and easy storage.

Jumbo Donettes also feature a range of clever, eye-catching phrases designed to lighten snacking occasions and entertain consumers as they begin their day. Each one of the individual Jumbo Donettes are fresh sealed and wrapped to-go with fun, pop culture-infused quotes such as “This one’s mine. (Sorry, not sorry.)”, “Donuts: made round, so you can start anywhere.”, and “If loving donuts is wrong. I don’t want to be right.”

“Hostess is bringing freshness – both literally and figuratively – to the packaged donut category with its innovative design for Jumbo Donettes,” said Becky Logan, Hostess Brands’ Brand Director for Breakfast. “Whether they’re enjoyed for a snack, dessert, or breakfast, consumers will benefit from the modern packaging that appeals to all senses, including one’s sense of humor.”

For more information about Hostess ® products and Hostess Brands LLC, please visit hostesscakes.com. Follow Hostess on Twitter: @Hostess_Snacks; on Facebook: facebook.com/Hostess; on Instagram: Hostess_Snacks; and on Pinterest: pinterest.com/hostesscakes.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180613005891/en/

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KEYWORD: UNITED STATES NORTH AMERICA MISSOURI

INDUSTRY KEYWORD: CONVENIENCE STORE RETAIL FOOD/BEVERAGE SPECIALTY SUPERMARKET

SOURCE: Hostess Brands, LLC

Copyright Business Wire 2018.

PUB: 06/13/2018 12:12 PM/DISC: 06/13/2018 12:12 PM

http://www.businesswire.com/news/home/20180613005891/en

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