UEFA generates 1 billion euros from UK TV rights
LONDON (AP) — European football’s governing body has generated more than 1 billion euros from a new British TV rights deal for the Champions League and Europa League.
The BT Group, which only launched its sports television channels in August, has bought the exclusive British rights from UEFA for three seasons from 2015-16 to show 350 matches.
BT is paying 1.076 billion euros ($1.44 billion) in total to UEFA — more than double the value of the existing three-year U.K. deal with satellite broadcaster British Sky Broadcasting and terrestrial network ITV.
BSkyB says “it seems BT chose to pay far in excess of our valuation.”