AP NEWS

Ideoclick Acquires Design & Technology Firm WINTR

September 20, 2018

SEATTLE--(BUSINESS WIRE)--Sep 20, 2018--Ideoclick, Inc., a leading ecommerce agency that serves top manufacturers as they go to market across Amazon and other ecommerce platforms, is pleased to announce the acquisition of WINTR, LLC, a Seattle-based agency known to combine strategy, design and technology to drive value for companies such as Microsoft, T-Mobile and Starbucks. The combination will allow Ideoclick to service its clients with an expanded range of capabilities across ecommerce strategy & execution, advisory, marketing, content development, online advertising and supply chain.

“As brand manufacturers’ traditional routes to market are upended with new ecommerce and digital business models, brand strategies must be translated and adapted to the new normal. Ideoclick is run by some of the industry’s top Amazon-bred ecommerce talent and has delivered outstanding ecommerce sales results to its clients. The addition of WINTR will allow the company to advance its marketing and advertising game as these disciplines become more tightly coupled with commerce,” said Tom Furphy, Chairman of Ideoclick and a former Amazon vice president.

“Joining the Ideoclick team to drive the expansion of capabilities into advertising and marketing is an exciting opportunity. Ideoclick’s unique combination of powerful automation and practical expertise is exactly the solution that modern brands asking for. I look forward to working with Tom, Justin and the rest of the Ideoclick team to build on the established Ideoclick foundation, further solidifying it as the leading independent eCommerce agency,” said Benjamin Winters, founder and CEO of WINTR.

“Online success is requiring an ever-increasing combination of technology, sophistication and creativity,” said Justin Leigh, Founder and CEO of Ideoclick. “By combining our platform and tools with the experience and talents of the WINTR team we have a very exciting and unique offering. The Amazon marketing space is exploding, requiring a new set of skills to drive results. The addition of WINTR ensures we will be able to expand on our Amazon marketing success to further drive sustainable growth and exposure for our clients.”

The firm will be scheduling briefings with existing and prospective clients in the coming weeks. For more information or to schedule a briefing, please visit www.ideoclick.com or email info@ideoclick.com.

About Ideoclick

Ideoclick, Inc. is an ecommerce agency that helps over 150 brand manufacturers across a broad range of product categories go to market through Amazon and other ecommerce channels. Based on a combination of best-in-class software and a team of former Amazon builders, the company delivers technology, guidance and execution that enables their clients to most effectively reach consumers and drive sales through these emerging channels.

About WINTR

WINTR is a Design & Technology company founded in 2010, focused on driving business results by aligning consumer needs with brand objectives working across digital product and marketing engagements.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180920005657/en/

CONTACT: Ideoclick Inc.

Kristin Kelley, 206-620-0806

Kristin@ideoclick.com

KEYWORD: UNITED STATES NORTH AMERICA WASHINGTON

INDUSTRY KEYWORD: TECHNOLOGY SOFTWARE SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION PROFESSIONAL SERVICES CONSULTING COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Ideoclick, Inc.

Copyright Business Wire 2018.

PUB: 09/20/2018 12:26 PM/DISC: 09/20/2018 12:25 PM

http://www.businesswire.com/news/home/20180920005657/en

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