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Crayola to Offer Multicultural Crayons to Schools

November 7, 1991

COLUMBIA, Md. (AP) _ ″Multicultural crayons,″ with colors to match people’s skin tones, will soon be available in small packages for students who want more realism in their coloring books.

″In the words of one teacher, they were so tired of seeing Martin Luther King done in pure black with glowing red lips,″ said Bob Chaisson Jr., vice president of marketing for Chaselle Inc.

His school supply company suggested the idea of a small skin-tones package to Binney & Smith, which makes Crayola crayons, and the Easton, Pa.-based company quickly agreed.

It was to introduce the new package today at a Denver meeting of the National Association for the Education of Young Children.

The flesh-tone colors are already available in Crayola’s box of 64 colors, but most schools don’t buy the larger box, so Chaselle asked that they be included in eight-crayon boxes.

The new ″Skin Tones of the World″ box includes mahogany, peach, tan, sepia, burnt sienna and apricot, as well as black and white crayons for shading.

The traditional eight colors were orange, green, red, yellow, black, brown, blue and purple.

″Multicultural is probably the hottest buzzword in education,″ said Margaret Blumenauer, educational products manager at Chaselle. ″Multicultural is very important in education; it makes children appreciate differences.″

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