AP NEWS

Trail Blazers unveil jersey sponsorship

September 19, 2018

CORRECTS DATE TO SEPT. 18 - The Portland Trail Blazers display new NBA basketball jerseys at the team's practice facility in Tualatin, Ore., Tuesday, Sept. 18, 2018. The Trail Blazers announced, Wednesday, Sept. 19, a multi-year jersey sponsorship deal with Performance Health, an Illinois-based company that sells the topical pain reliever Biofreeze. (AP Photo/Anne M. Peterson)

PORTLAND, Ore. (AP) — The Portland Trail Blazers have announced a multi-year jersey sponsorship deal with Performance Health, an Illinois-based company that manufactures products for the rehabilitation and sports medicine markets.

A logo for the company’s product Biofreeze will be featured on the left shoulder of Portland’s uniform. With the deal, the Blazers become the 24th NBA team to include a corporate sponsor on its jerseys.

Biofreeze is a topical pain reliever. Snowboarder Shaun White and tennis player Sloane Stephens are among the product’s individual athlete endorsers.

The NBA first allowed jersey sponsorships last season. Trail Blazers President and CEO Chris McGowan said Portland was close to a deal last year but it fell through, prompting the team to take a “step back” from the process.

“We took our time as it relates to finding the perfect partner to put on our jersey, and what we loved about this was that it was all about healthy living,” McGowan said.

The Biofreeze logo will also be featured on the team’s practice apparel. Terms of the deal were not released.

Michael McGoohan, chief marketing officer for Performance Health, said the company sought to deepen its connection to the Pacific Northwest and a healthy lifestyle.

“We look for partners who share our values, share the same commitment to helping people achieve their own personal goals and really a strong commitment to health and wellness,” McGoohan said.

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