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Trade Weekly’s Editor For Past Decade Stepping Down

September 25, 1994

NEW YORK (AP) _ Fred Danzig, editor of Advertising Age for more than 10 years, is retiring from the leading advertising-marketing weekly.

Advertising Age said Steve Yahn, 47-year-old executive editor and No. 2 to Danzig, will take over as editor Monday. Danzig, 69, will remain with the publication through year-end to aid in the transition.

Danzig said he had complete confidence in Yahn, executive editor for the past year. ″I’ve had a marvelous time here, and I know Steve is going to take Ad Age to new heights,″ Danzig said in a news release.

Danzig joined the publication as a senior editor in its New York bureau more than 30 years ago from United Press International, where he was a feature writer and television columnist. He was named Ad Age executive editor in 1969 and assumed the top editor spot in March 1984.

During that time, Danzig helped oversee Ad Age’s foray into new forms of information delivery including daily fax reports, a computerized on-line edition and radio broadcasts.

″Very few people have had the impact and influence on Advertising Age that Fred Danzig has had,″ said Rance Crain, Ad Age editor-in-chief.

Yahn joined Crain Communications, parent company of Ad Age, as managing editor of Pensions & Investments in 1973. He moved over to Ad Age last year.

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