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Wall Street Journal Clashes With California Magazine Over Namesake

September 28, 1996

SACRAMENTO (AP) _ A lawyer for The Wall Street Journal said it will push ahead with plans to publish ``California Journal″ pages, despite a judge’s ruling Friday in favor of a magazine that has used the name since 1970.

California Journal publisher Tom Hoeber accused the Wall Street Journal of trying, ``by artifice and semantics,″ to subvert the judge’s restraining order.

Sacramento Superior Court Judge John Lewis ruled that The Wall Street Journal was ``restrained and enjoined from using the title `California Journal’ as a descriptive title, tradename or trademark for any newspaper, magazine or supplement.″

The California Journal, a monthly magazine of political analysis based in Sacramento, sued after the New York City-based paper announced plans to include a section each Wednesday under the same title.

While the ruling might appear to bar the financial newspaper from using the name, Wall Street Journal lawyer Rex Heinke said after a conference in the judge’s chambers Friday that the words will appear as planned on Wednesday.

``The Wall Street Journal can continue to use the words `California Journal’ in the four pages that will be contained in its Marketplace section every Wednesday.″ Heinke said. ``We’re pleased that we can use the words `California Journal’ in The Wall Street Journal and in advertising.″

Hoeber said the planned section is a ``supplement,″ barred by the judge’s order. ``I think that is directly counter to the judge’s intent,″ he said.

In 1993, The Wall Street Journal began Texas Journal, and in 1994 added Florida Journal and Southeast Journal. Southeast Journal covers the Atlanta area, the Carolinas and Alabama.

Another hearing is set for Oct. 8.

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