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Sound Off Maria Ruggeberg Besides broker tours, how can agents introduce others to their listings?

October 1, 2018

In real estate, a Realtors “sells” first to other Realtors in the community, also to buyers, and finally, to the mortgage providers. For the maximum exposure for a new listing to the brokerage community, use of print, mail, email and social media is key.

The traditional way to present a new listing is to host a broker open house at the property. In the case of high-end homes, a listing agent might leverage print and send brochures to local Realtors, especially those known to be active in that price point.

It is also common to ‘email blast’ the new listing to the real estate community, but email has its pros and cons. The drawback is that it’s easy to disregard an email, and occasionally those messages can be overlooked.

More and more, social media is a major marketing tool for real estate. A short video on Facebook, for example — that introduces the property with still photography, action video, drone imaging, background music and professional-quality voiceover — is eye-catching and memorable.

Professional photos shared on Instagram can also draw attention to the property. LinkedIn is yet another online forum that enables agents to view new listings.

Finally, Realtors are excellent network builders, and the Greenwich real estate community is particularly connected. Often, a quick call or text to other Realtors, who have buyers looking for similar properties, is an effective way to explore those opportunities, and it adds a personal touch.

Maria Ruggeberg,

William Raveis Real Estate, (203) 869-9263 office, (203) 912-7729cell, maria.ruggeberg@raveis.com

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