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Delamar, Hotel Zero Degrees owners buy Michigan hotel

January 4, 2019

GREENWICH — Greenwich Hospitality Group, which runs the Delamar hotels and Hotel Zero Degrees group, announced this week the approximately $23 million acquisition of a waterfront resort in northern Michigan.

West Bay Beach, a three-star Holiday Inn resort in Traverse City, is set to be turned into a four-star property and rebranded Delamar Traverse City after undergoing a “transformation” worth more than $10 million during the next two years, according to GHG officials. The 179-room hotel would stay open during its overhaul, with GHG also announcing plans for residential development and a visitors dock on the site.

“Northern Michigan is one of America’s greatest year-round destinations and offers a variety of sporting, cultural, and scenic opportunities,” GHG founder and CEO Charles Mallory said in a statement. “We are excited to bring the Delamar brand of hospitality to this beautiful part of the world.”

The resort’s new ownership group also includes George Cochran, an entrepreneur who lives in Maple City, Mich., about 20 miles from Traverse City.

GHG’s portfolio of high-end hotels includes the Delamar hotels in Greenwich, Fairfield and West Hartford and the Hotel Zero Degrees locations in Stamford, Norwalk and Danbury. The firm also runs The Goodwin in Hartford, Four Columns in Newfane, Vt., the Holland Hotel and Maverick Inn in Alpine, Texas, and Hotel Limpia in Fort Davis, Texas.

The hotels of GHG — which was founded in Greenwich in 1999 — represent a combination of renovations and newly constructed properties such as the Hotel Zero Degrees locations.

“In all cases, Greenwich Hospitality Group’s hotels possess dynamic interiors, often personally owned artwork and thoughtful visible touches that create a truly distinct and elevated hotel environment,” reads an excerpt from the GHG website.

pschott@scni.com; 203-964-2236; twitter: @paulschott

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