Cortland business gains traction

January 19, 2019

A new Gage County business is picking up speed.

Treadz Central, located just south of Cortland on Highway 77, provides tires for all vehicles—from sports cars to combines and everything in between. Co-owner Ron Preston said that while the building is new, the company has been in business 11 years.

Preston said the store had a Branch in Firth prior to moving to the Cortland area. The store moved to its new location in an attempt to garner more business from cars on the highway.

“We felt this was a great location right along Highway 77 to get better visibility,” he said.

Preston expressed gratitude to the village of Cortland for its enthusiasm and support for the new business. He said the business is in the process of expanding, and is hoping to carve out a larger presence in the local market.

Preston said the store has a significant online presence and is trying to raise its national profile. The store offers more than 5,000 tires online and carries a large in-store inventory.

Along with the Cortland location, Treadz Central owns several warehouses across the country that it uses to distribute its online sales. Preston said Treadz Central is constantly innovating to grow along with the expanding online market. Recently, he said, Facebook’s marketplace feature has become a significant area of interest for Treadz Central.

Treadz employs 12 Gage County residents full time, and five more part time. Preston said he is proud to be a small business owner and has enjoyed working with the staff over the years.

“They’ve all grown with us as we’ve grown,” he said.

The owners of Treadz Central are no strangers to running a small business. Preston said the group also owns Lakeview Living, an assisted living facility in Firth.

Treadz Central also sells tire related equipment.

Peterson said he’s enthusiastic about meeting the needs of Cortland and Gage County.

Lisa Preston, logistics coordinator at Treadz Central and Ron Preston’s wife said she enjoys the family atmosphere of the business. Two of the couple’s sons, James and Justin, also work in the shop.

“We all get along and look out for each other’s backs,” Lisa said.

She hopes that the store can become a part of the community, and that Treadz Central can give people a fair deal.

The store is open weekdays from 8 a.m. to 5 p.m.

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