Global Artificial Grass Turf Market 2019-2023 to Post 13% CAGR | Technavio

January 2, 2019

LONDON--(BUSINESS WIRE)--Jan 2, 2019--The global artificial grass turf market is expected to post a CAGR of nearly 13% during the period 2019-2023, according to the latest market research report by .

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Technavio has published a new market research report on the global artificial grass turf market from 2019-2023. (Graphic: Business Wire)

A key factor driving the growth of the market is the increase in demand for artificial grass in landscape and sports applications. As various government bodies are imposing restrictions on landscaping services such as landscape irrigation owing to the shortage of water. Global warming is responsible for nearly 20% of the global increase in water scarcity. The increase in demand for artificial grass is driving the global market

As per Technavio, the distribution channel expansion strategy by vendors will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

This report is available at a USD 1,000 discount for a limited time only:

Global artificial grass turf market: Distribution channel expansion strategy by vendors

Various strategies such as the expansion of distribution channels are being adopted by vendors in the global artificial grass turf market to extend their customer base and increase revenues. Many vendors are partnering with brick-and-mortar stores and e-commerce retailers.

“A large number of synthetic grass vendors are entering the retail space to expand their customer base and strengthen brand recognition. They are making constant efforts to distribute and promote their products through physical retailers, distributors, and contractors as well as online shopping portals. Therefore, during the forecast period, many vendors are expected to expand their distribution channels by adopting an omnichannel strategy for growth,” says a senior analyst at Technavio for research on leisure products.

Global artificial grass turf market: Segmentation analysis

This market research report segments the global artificial grass turf market by application (sports, and leisure and landscaping), distribution channel (offline and online), and geographical regions (APAC, EMEA, and the Americas).

The sports segment held the largest market share in 2018, accounting for over 67% of the market. This application segment is expected to dominate the global market throughout the forecast period.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

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SOURCE: Technavio Research

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