N.J. Casino Mecca Bets on ‘Turned On’
ATLANTIC CITY, N.J. (AP) _ Apparently, ``Slots `R Us″ wasn’t broad enough.
``Come, Spend Your Grandchildren’s Inheritance″? Too long.
``America’s Favorite Playground″? Tried it already.
``Always Turned On″? Hmmm. It’s a little suggestive, a little electric. What better way to sell a casino capital that never goes to sleep?
The city that gave birth to Miss America, invented saltwater taffy and mastered the art of the cheap buffet has a new slogan: ``Atlantic City _ Always Turned On.″
The catchphrase and an accompanying logo, unveiled Thursday, will be used by the Atlantic City Convention & Visitors Authority in sales pitches, on literature and in appeals to meeting planners.
Unable to afford TV and radio advertising, the authority _ which spent $110,000 developing the slogan _ hopes to get its word out with a public relations campaign, the authority’s Web site and new signs along the Atlantic City Expressway.
Early reviews were favorable.
``It suits Atlantic City,″ said gambler Shirley Valdes, 33, of New York. ``It’s always lit up, 24 hours a day, just like some of the people you see here.″
Author and historian Vicki Gold Levi called it ideal for Atlantic City, which had a name for gambling, bootlegging and colorful nightlife long before casinos rolled in 25 years ago.
``Atlantic City’s always been a little naughty, a place to lose your inhibitions. And `Always Turned On’ fits right in with it. It’s what we are now, a fun, grown-up town.″
On the Net:
Atlantic City Convention & Visitors Authority: www.atlanticcitynj.com