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Sherrod Brown embraces ‘rumpled’ image in new ad

September 25, 2018

Sherrod Brown embraces ‘rumpled’ image in new ad

CLEVELAND, Ohio — Ohio Sen. Sherrod Brown is leaning into his less than glamorous image in a new campaign ad.

The ad opens with workers excerpting newspaper accounts which alternately referred to Brown’s distinct appearance as “rumpled,” “disheveled” and “wrinkled.” 

Staying on the clothing theme, it then shifts into describing Brown’s work on behalf of Whirlpool, which employs around 3,000 workers at a factory in Sandusky County. 

“We make washing machines, and Sherrod Brown looks great to us,” one Whirlpool worker says. 

Brown, a Democrat, is running for re-election in November against Republican Wasdworth Rep. Jim Renacci.

Brown and Republican Ohio Sen. Rob Portman spent years advocating for the Michigan-based Whirlpool. The company complained that Asian competitors Samsung and LG broke U.S. trade laws by importing foreign-manufactured washing machines at artificially low prices. 

In October 2017, the U.S. International Trade Commission unanimously ruled that the companies’ practices amounted to “a substantial cause of serious injury to the domestic industry producing an article like or directly competitive with the imported article.”

And in January 2018, President Donald Trump’s administration slapped penalty tariffs, as high as 50 percent over a three-year period, on the company’s products.

As evidenced by the ad, references to Brown’s attire periodically have made their way into his press clips over the years. Standards in Brown’s wardrobe have included wrinkled suits, a pair of black velcro sneakers (although he’s swapped them out for a navy pair with shoelaces for this election cycle) and during the final days of the high-stakes 2016 election, a Cleveland Indians hoodie. 

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