Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Jan 21, 2019--The “Global Mobile Advertising Market 2018-2022” report has been added to ResearchAndMarkets.com’s offering.
The mobile advertising market will register a CAGR of almost 13% by 2022.
Rapid growth of programmatic advertising is expected to drive growth in the market. Programmatic advertising eliminates the need for middlemen, and thus has proven to be a beneficial tool for businesses. It offers to a wide range of benefits to advertisers.
Growth in in-app advertising
The growing popularity of in-app advertisements is one of the major factors driving growth in the market. The high amount of time spent on apps have attracted advertisers to focus on in-app advertisements of their products and services.
Rising privacy and security concerns
Handling or resolving the privacy and security concerns that are associated with mobile advertisement is one of the major challenges of the global mobile advertising market.
The market appears to be fragmented and with the presence of several companies including Alphabet and Facebook, the competitive environment is quite intense. Factors such as the growth in in-app advertising and the rapid growth of programmatic advertising, will provide considerable growth opportunities to mobile advertising manufactures.
Alphabet, Facebook, InMobi, matomy, Verizon are some of the major companies covered in this report.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPEMarket ecosystem Market characteristics Market segmentation analysis
PART 05: MARKET SIZINGMarket sizing 2017 Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSISBargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition
PART 07: MARKET SEGMENTATION BY TYPEComparison by type Display Search SMS Market opportunity by type
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPEGeographical segmentation Regional comparison Key leading countries Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
PART 12: MARKET TRENDSRapid growth of programmatic advertising Incorporation of AR in advertising Increasing utilization of VR videos
PART 13: VENDOR LANDSCAPEOverview Landscape disruption Competitive landscape
PART 14: VENDOR ANALYSISVendors covered Vendor classification Market positioning of vendors Alphabet Facebook InMobi matomy Verizon
For more information about this report visit https://www.researchandmarkets.com/research/lvjjl9/global_mobile?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20190121005146/en/
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Related Topics:Direct Marketing
INDUSTRY KEYWORD: COMMUNICATIONS ADVERTISING MARKETING
SOURCE: Research and Markets
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PUB: 01/21/2019 06:00 AM/DISC: 01/21/2019 06:01 AM