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INNER BEAUTY AI Virtual Smart Sensor from Elliptic Labs Gives Full Screen and Cleaner Design to OnePlus 7 Series Smartphones

May 14, 2019

OSLO, Norway & NEW YORK--(BUSINESS WIRE)--May 14, 2019--

The much-anticipated OnePlus 7 Series smartphones that debuted today in New York, London, and India featured a noticeably pristine design, thanks to innovative virtual sensor technology from Elliptic Labs. The INNER BEAUTY ® AI Virtual Proximity Sensor™ uses sophisticated software to detect proximity, erasing the need for traditional hardware components while simultaneously enhancing design and advancing sensor capabilities. Shenzhen-based manufacturer OnePlus is the latest in a line of major smartphone manufacturers who are using Elliptic Labs’ technology to produce competitive, forward-looking flagship phones.

INNER BEAUTY first shook up the smartphone market in 2016 with its inclusion in Xiaomi’s Mi MIX, a partnership that produced the world’s first bezel-less screen. Using ultrasound, sensor fusion, and machine learning, INNER BEAUTY eliminates the need for sensor holes, notches, or other elements required by traditional proximity hardware sensors. In addition to improving the look of phones like the new OnePlus 7 Series, INNER BEAUTY is also capable of providing gesture recognition and presence detection features to OEMs and IoT markets.

“Smartphone buyers today are demanding that their phones — particularly high-end products like the new flagship OnePlus 7 Pro — not only be beautiful but also deliver more features than older phones,” said Laila Danielsen, CEO of Elliptic Labs. “It’s clear that OnePlus has pulled out all the stops to create an outstanding new series for their customers in 34 countries around the globe.”

Optical hardware proximity sensors have been around since the dawn of the smartphone and are used to turn off the screen and disable touch functionality when a user is in-call. Since they typically rely on infrared hardware sensors, they require unsightly holes on the front of the phone in order to function. In contrast, Elliptic Labs’ patented software-based virtual smart sensors possess no such handicap, providing cleaner design while simultaneously offering support for additional features such as gesture and presence detection through its proprietary fusion of sensor data, AI, and machine learning.

About Elliptic Labs: www.ellipticlabs.com

INNER BEAUTY is a registered trademark and Virtual Proximity Sensor is a trademark of Elliptic Labs. All other trademarks or service marks are the responsibility of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190514005098/en/

Aoife Kimber,akimber@kimberpr.com, +1 650 773 7288

KEYWORD: UNITED STATES EUROPE ASIA PACIFIC NORTH AMERICA CHINA NORWAY NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS HARDWARE INTERNET SOFTWARE MOBILE/WIRELESS

SOURCE: Elliptic Labs

Copyright Business Wire 2019.

PUB: 05/14/2019 11:00 AM/DISC: 05/14/2019 11:00 AM

http://www.businesswire.com/news/home/20190514005098/en