DaimlerChrysler Sets Up E-Business
DETROIT (AP) _ DaimlerChrysler AG will soon follow other major automakers in setting up a special unit to handle Internet business ventures.
Chrysler President Jim Holden said in remarks prepared for delivery to the Automotive News World Congress on Tuesday that DaimlerChrysler would form an ``e-business″ unit at its headquarters in Auburn Hills. He did not give any other specifics in his prepared remarks.
The Internet has caught automakers’ attention this year, as managers see ways to increase sales, revenues and stock prices through Internet ventures.
General Motors Corp. and Ford Motor Co. have already set up units _ e-GM and Ford’s Consumer Connect _ that aim to spread the benefits of the Internet throughout their companies. Their efforts have included marketing deals with America Online and Yahoo!, and moves to make suppliers use Internet-based purchasing systems for billions of dollars in orders.
DaimlerChrysler has not announced any large Internet plans to date, but has a few projects. It requires dealers who earn a top grade from the company to respond to sales leads from Chrysler’s Web site.