Asset TV Hires Financial Journalist Laura J. Keller as Americas Head of Content and Editor At Large

September 24, 2018

NEW YORK--(BUSINESS WIRE)--Sep 24, 2018--Asset TV, the leading global online video platform for investment professionals, announced today the hire of prominent business journalist Laura J. Keller to lead its editorial coverage. As Americas Head of Content and Editor at Large, a newly created role, Keller will act as the lead anchor of Asset TV, responsible for broadening and further strengthening its video offerings, editorial content and partner programming. Reporting to Neil Jeffery, Executive Vice President and Head of Americas, Keller will also manage talent development for Asset TV, including overseeing on-air talent and guest contributors in the U.S., Canada and Latin America.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180924005278/en/

Laura J. Keller (Photo: Business Wire)

Asset TV delivers actionable news, research and knowledge to a growing audience of investment professionals, institutional investors, bankers, wealth managers and others executives in the finance and fintech industries.

“When I began our search to fill this new senior role I knew it would be a tall order to find one person with the right combination of journalism experience, a deep understanding of financial markets, and the skills to effectively manage teams and develop alliances,” said Neil Jeffery. “Laura Keller is the perfect fit, and all of us at Asset TV are thrilled to welcome her to our leadership team.”

“I am excited to bring my years of Wall Street reporting experience and contacts to Asset TV,’’ Keller said. “I look forward to bringing our viewers insightful conversations with premier newsmakers throughout the Americas.” Keller will be responsible for broadening Asset TV’s programming, including making a geographic expansion into Canada and South America.

Keller was previously a reporter at Bloomberg News, where she covered some of the biggest investment and retail banks in the U.S. She was a frequent contributor to Bloomberg programming, including its television and radio networks and its conference series. She has also been a periodic guest of C-SPAN, CBSN, NPR, Cheddar TV, CBS Radio, and NBC. Keller has become known for her deeply reported stories about work life and culture on Wall Street, including at large banks like Bank of America Corp., Credit Suisse and Wells Fargo.

Her work has been featured in Businessweek, including on the cover. During her time as a corporate credit reporter, she regularly uncovered market-moving scoops, breaking news about Puerto Rico’s $70 billion debt conundrum, coal company Walter Energy’s $3 billion trip to bankruptcy and private equity fights over chemical firm Momentive Performance Materials. She also led the world’s coverage of nearly every turn of casino operator Caesars Entertainment’s two-year, $25 billion investor fight as it devolved into a protracted bankruptcy battle.

Keller earned a master’s degree in journalism with a concentration on broadcast in 2012 from Columbia University, where she also studied credit derivatives at Columbia Law School. She received the class graduation prize for business reporting, and won Society of Professional Journalism Mark of Excellence awards for her breaking news television work and television feature photography. She holds a dual bachelor’s degree in economics and print journalism from the University of Southern California, where she was editor in chief of The Daily Trojan.

About Asset TV

Asset TV is the leading global online video platform for investment professionals with a community of 400,000 advisers, pension funds, consultants, family offices and wealth managers across the globe. Viewers trust Asset TV for their due diligence, validation, research and learning. Asset TV supports investment professionals education with CE and CPD accredited content. Fund managers film with Asset TV, sponsor thought leadership programs and syndicate their in-house content on Asset TV websites. The company was established in 2003 and has offices in London, New York, Boston, Toronto and Cape Town with dedicated websites advisers in the UK, US, Canada, Europe, Asia and South Africa.

To learn more, visit www.assettv.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180924005278/en/


Media Contact:

Mitch Ackles, 646-657-9230



Asset TV

Business Contact:

Neil Jeffery, 212-661-4111





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PUB: 09/24/2018 08:00 AM/DISC: 09/24/2018 08:01 AM


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