‘Bunch of jerks’ Canes cash in on criticism of postgame celebrations

February 19, 2019

“Bunch of jerks” has become the new rallying cry for the Carolina Hurricanes.

Legendary “Hockey Night in Canada” broadcaster Don Cherry went off on the Canes and their postgame victory celebrations on Saturday, calling them unprofessional.

“This is the National Hockey League. [Rod] Brind’Amour, to me, is a good coach. These guys are jerks,” Cherry said. “I’ll tell you one thing. They better not do this in the playoffs.”

Cherry was so irate that he, at times, had difficulty completing a thought before his anger took him someplace else.

“This is a joke. The rest of the guys, young men expressing themselves for joy of winning. You don’t do this, it’s professional hockey. What are these guys, the jerks or something?” he ranted.

The Canes started doing choreographed routines following home victories earlier this season, such as being knocked down by a helmet like a bunch of bowling pins, hitting a game-winning homerun or racing to one end of the rink.

“I know what I’m talking about. You never do anything like that. They’re still not drawing [crowds]. They’re a bunch of jerks as far as I’m concerned. Imagine Justin Williams doing stuff like that – ridiculous,” Cherry said.

The Canes took the criticism as a marketing opportunity, putting “Bunch of Jerks” T-shirts on sale later this week.

The club also changed the bio on its Twitter page to “That bunch of jerks with the fun celebrations.”

“Our players love it. Our fans love it. Nothing else matters,” the club tweeted.