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Breaking into the Russian Personal Care Products Market with the Help of a Market Entry Strategy | Infiniti Research

September 12, 2018

LONDON--(BUSINESS WIRE)--Sep 12, 2018--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new . A leading personal care products manufacturer wanted to enter the Russian market and sought comprehensive insights into consumer usage and their attitudes within the hair care category. The client also wanted to determine whether the personal care products brand’s current positioning as a professional salon product at retail locations would reverberate in this emerging market.

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MARKET ENTRY STRATEGY FRAMEWORK FOR A PERSONAL CARE PRODUCTS MANUFACTURER. (Graphic: Business Wire)

According to the experts at , “The three Cs, which stand for Company, Customer, and Competition, are critical factors that collectively reveal the sweet spot for a robust market entry strategy framework.”

to see how Infiniti Research’s solutions can help you.

The personal care products market is expected to multiply due to the increasing demand for gender-specific products like shampoos, shaving creams, conditioners, and face masks. Also, the upsurging demand for products with multiple functions like toothpaste with whitening effect, moisturizers with sun protection, and shower products with fragrance therapy for relaxation will boost the personal care products market’s growth in the coming years. Additionally, the growing demand for organic and herbal personal care products is expected to present immense growth opportunities for market players.

to know more about our portfolio of market entry strategy solutions.

The market entry strategy presented by Infiniti helped the client to gain considerable insights into the brand’s existing positioning. The client also gained insights into the responses of the probable buyers of the products, which helped them to successfully launch the personal care products brand and secure shelf space in major Russian supermarkets.

This market entry strategy framework provided benefits that helped the client to:

Gain considerable insights into the brand’s existing positioning. Successfully launch the personal care products brand and secure shelf space in major Russian supermarkets. For a free consultation with our analysts,

This market entry strategy framework provided predictive insights on:

Gaining detailed insights into consumers’ usage and their attitudes in the Russian market. Identifying and comprehending the unmet needs of the customer. To read more about the scope of our engagement,

View the complete market research engagement here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. Know more here: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20180912005607/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Consultant

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

KEYWORD: EUROPE RUSSIA

INDUSTRY KEYWORD: RETAIL COSMETICS

SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 09/12/2018 08:42 AM/DISC: 09/12/2018 08:42 AM

http://www.businesswire.com/news/home/20180912005607/en

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