Quantzig’s AB Testing Engagement Helped Increase ROI for an Online Retailer - Request a Proposal Now!
LONDON--(BUSINESS WIRE)--Jul 24, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest AB testing study on the online retailing industry. An online retailing client wanted to create better value for customers and analyze their website journey to develop strategies to boost retention.
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ONLINE RETAILING FIRM LEVERAGES AB TESTING TO IDENTIFY A WINNING COMBINATION OF ELEMENTS FOR SUCCESSFUL PRODUCT SALES (Graphic: Business Wire)
According to the online retailing experts at Quantzig, “The growing penetration of internet services coupled with the easy availability and access to unlimited products on the internet is expected to keep the growth prospects upbeat in the coming years.”
Many years from now, the global online retailing industry is going to be a billion-dollar market. There are several factors like easy accessibility and availability of unlimited products coupled with the escalating penetration of the internet, which are going to keep the growth prospects high in the days to come.
The AB testing engagement helped the client to deal with unnecessary risks and enabled them to target their consumers better. The client was also able to identify an excellent combination of elements to engage visitors on the site for a longer time and leverage valuable content to boost conversions.
This AB testing engagement provided benefits that helped the client to:Identify a suitable advertising combination to provide better customer service Identify the version (A or B) that their visitors and customers would find most engaging
This AB testing solution offered predictive insights on:Avoiding unnecessary risks by proper targeting of resources for best effect and efficiency Providing valuable content which would ultimately lead to a sale To gain relevant insights and understand the scope of our research,
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL DATA MANAGEMENT INTERNET SOFTWARE PROFESSIONAL SERVICES OTHER PROFESSIONAL SERVICES RETAIL COMMUNICATIONS MARKETING
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PUB: 07/24/2018 10:02 AM/DISC: 07/24/2018 10:02 AM