Hungry for More Perks? California Pizza Kitchen Launches Enhanced CPK Rewards™ Loyalty Program with More Benefits Than Ever Before

January 24, 2019

LOS ANGELES--(BUSINESS WIRE)--Jan 24, 2019--This New Year, pizza comes with a side of delicious new perks as California Pizza Kitchen (“CPK”) launches its enhanced CPK Rewards™ loyalty program – an easy way for CPK-lovers to earn special rewards for doing what they love: dining with CPK! Beginning January 29, CPK Rewards™ will offer more benefits than ever before, including: free entrée rewards, first access to new menu items, exclusive events and more. In addition, the upgraded CPK Rewards™ app puts guests in control of their culinary adventure with online ordering, the ability to track rewards status, and the convenience of applying rewards through mobile pay, all together in one, easy-to-use app experience.

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California Pizza Kitchen’s enhanced CPK Rewards™ loyalty program offers new benefit levels and more rewards than ever before. (Graphic: Business Wire)

“We’re excited to introduce our enhanced CPK Rewards app and loyalty program, now with more rewarding perks than ever as our way of saying ‘thank you’ to our loyal guests,” said Ashley Ceraolo, senior vice president of marketing at CPK. “CPK Rewards has been reimagined to cater to our guests’ evolving needs while giving them the opportunity to achieve richer rewards like a complimentary entrée to celebrate guests’ half-birthday, first access to new menu items and even the opportunity to skip the line or share rewards with friends, based on their membership level. Guests can manage and apply their rewards through the CPK Rewards app, which also blends the convenience of mobile pay and online ordering into one seamless app experience that puts our guests in control of their dining experience.”

New Year, New Perks for Loyalty Members to Unlock

The enhanced CPK Rewards™ program will allow guests to earn rewards at four different benefit levels, earning one point for every dollar spent at CPK on food and non-alcoholic beverages during the calendar year. Guests’ benefit levels are determined by their activity the previous year, and benefits last a full calendar year. Beginning Jan. 29, existing CPK Rewards™ members will automatically achieve the status that corresponds to their points earned in 2018. New members enrolling on or after Jan. 29 will automatically achieve Palm status.

Rewards benefit levels include:

Palm (0-149 points) Free Small Plate reward (available 24 hours after registration)Earn 1 point for every $1* you spend *Some restrictions apply.  Learn more here.75 points = $5 rewardFree dessert for your birthday VIP (150+ points) All Palm level benefitsBonus point eventsFree birthday entrée Diamond (350+ points) All Palm and VIP level benefitsRewards to share with friends2x points during birthday monthFree entrée to celebrate guests’ half-birthday Elite (1,000+ points) All Palm, VIP and Diamond level benefitsFirst access to order new items before they rollout nationallyFree meal for four when you achieve Elite status within the 2019 earning periodSkip the line for a party of up to fourEarned CPK Rewards™ dollars last longer (valid for 12 months from the date earned)

To join CPK Rewards™, guests may download and register within the CPK Rewards™ app for iOS and Android, visit cpk.com, or register with their server.

CPK reserves the right to modify, suspend, or terminate benefits in its sole discretion. See CPK Rewards™ Terms of Use for full program details.

About California Pizza Kitchen

In 1985, California Pizza Kitchen (CPK) opened its first restaurant in Beverly Hills and introduced diners to innovative California-style pizza. With a passion for combining fresh, seasonal ingredients with flavor inspirations from around the world, today CPK is a global brand serving creative California cuisine in more than 250 restaurants in 13 countries and U.S. territories. From signature, hand-tossed pizzas and high-quality main plates to inventive better-for-you options, Lunch Duos, premium wines and hand-crafted beverages, CPK adds its imaginative twist to create a memorable dining experience. For more information, visit cpk.com. Connect with CPK on Twitter at @calpizzakitchen (#NEWCPK), Instagram at @californiapizzakitchen, and Facebook at facebook.com/californiapizzakitchen. Download the new CPK Rewards™ app for iOS and Android to earn rewards for dining creatively, pay by mobile, order online and more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190124005205/en/

CONTACT: California Pizza Kitchen

Toni Leigh Hyman




Coast Public Relations for CPK

Kate Franklin





SOURCE: California Pizza Kitchen

Copyright Business Wire 2019.

PUB: 01/24/2019 08:00 AM/DISC: 01/24/2019 08:00 AM


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