Colin Kaepernick files to trademark likeness for commercial use
Colin Kaepernick has filed for a trademark for a likeness of his face and hair, through his company, Inked Flash.
The filing says “the intent is to use the image on everything from shampoo and hairspray to jewelry and lampshades,” ESPN’s Darren Rovell reported Wednesday.
JUST IN: @Kaepernick7 applies for a trademark to an image of himself, intends to use to merchandize and to connect it with self-empowerment education https://t.co/QMfJshzz89 pic.twitter.com/lwzWZdMZwI Darren Rovell (@darrenrovell) October 10, 2018
The filing also allowed for use of the image in instances of “providing classes, workshops seminars and camps in the field of self empowerment and awareness to properly interact with law enforcement,” Rovell wrote.
Kaepernick also filed for a trademark for the phrase “I’m With Kap” last month.
The activist and former NFL quarterback continues to market his brand after Nike made him the center of their “Just Do It” ad campaign for 2018. Nike’s sales reportedly surged after the campaign was revealed despite criticism from President Trump and others.
Kaepernick began kneeling during the national anthem before NFL games in 2016 as a means to protest police brutality against black Americans, causing a domino effect that ultimately led to the league granting an $89 million package for social justice causes to a “Players Coalition.”
Kaepernick has been out of the league since the end of the 2016 season and currently has a collusion case open against the NFL.