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Global Frozen Waffles Market 2018-2022 | Shift Toward Organic Product to Boost Growth | Technavio

December 27, 2018

LONDON--(BUSINESS WIRE)--Dec 27, 2018--The global frozen waffles market is expected to post a CAGR of over 5% during the period 2018-2022, according to the latest market research report by .

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Technavio has released a new market research report on the global frozen waffles market for the period 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the increasing marketing campaigns. Food companies heavily depend on various marketing activities, such as advertising and product promotions, to increase sales. Vendors advertise their brands and products through electronic and print media. For instance, in 2017, Kellogg Company’s Eggo brand frozen waffles were featured in Netflix series Stranger Things. This has boosted the company’s frozen waffles sales significantly. Vendors primarily use digital media as a platform for marketing and most consumers are spending a lot of time on social networking sites, such as Facebook, Twitter, and Instagram. Thus, vendors are using these sites to attract consumers by posting promotional offers and photos of frozen waffles products, to not only increases customer engagement but also enhance the growth of the market.

This market research report on the also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time only:

In this report, Technavio highlights the shift toward organic product as one of the key emerging trends in the global frozen waffles market:

Global frozen waffles market: Shift toward organic product

The increasing preference of consumers for natural and organic frozen waffles is expected to sustain the growth of the global frozen waffles market. Consumers are increasingly purchasing breakfast products that are healthy and environment-friendly. The growing awareness about the health benefits of organic products is a significant factor that would drive the demand for organic breakfast cereals during the forecast period. Manufacturers are planning to launch new varieties of natural and organic waffles to cater to the increasing consumer demand. For instance, Nature’s Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods that include waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. Therefore, with the launch of such organic products, the market is expected to register a positive outlook during the forecast period.

“The increasing new product launches by regional and international players may support the growth of the market. Manufacturers of frozen waffles are encompassing innovative and distributive strategies to increase the market size of these products. Successful new product launches help in the growth of the market and also help the players to grow. A successful new product launch helps in increasing the revenue flow of the company and consumer base of player, in turn boosting the growth of the overall global market,” says a senior analyst at Technavio for research on food.

Global frozen waffles market: Segmentation analysis

This market research report segments the global frozen waffles market by product (traditional and health and wellness) and geographical regions (APAC, EMEA, and the Americas).

The Americas led the market in 2017 with a market share close to 62%, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

About Technavio

is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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View source version on businesswire.com:https://www.businesswire.com/news/home/20181227005255/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

KEYWORD: EUROPE ASIA PACIFIC NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST

INDUSTRY KEYWORD: PROFESSIONAL SERVICES OTHER PROFESSIONAL SERVICES RETAIL FOOD/BEVERAGE

SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 12/27/2018 10:21 AM/DISC: 12/27/2018 10:21 AM

http://www.businesswire.com/news/home/20181227005255/en

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