Monetate Expands Product Strategy Team
NEW YORK--(BUSINESS WIRE)--Sep 20, 2018--Monetate, the worldwide leader in personalization, today announced it has expanded its award-winning product strategy team. The three new hires – Scott Reynolds, Kevin Luo, and Tim Jeremicz – hail from leading ecommerce and innovative SaaS companies and bring world-class expertise to helping global brands bring innovative new approaches to their personalization strategies.
Monetate continues to push the boundaries of what is possible in personalization. The Monetate Intelligent Personalization Engine analyzes more than one million data points per sub-second to help brands make more informed decisions about how to engage with their customers on an individual basis – whether via a product recommendation, creative treatment, special offer, or dynamic copy. These recommendations are delivered in sub-second time frames and within the context of all that a brand knows about a consumer, making for one of the most powerful personalized customer experiences possible. As a testament to the company’s innovative approach, Monetate has been recognized as an industry leader by two leading analyst firms in recent months.
To maintain and grow this leadership position, product strategy will remain a pivotal focus for Monetate. All three new hires will report directly to the recently-appointed Vice President of Product, Shikhin Agarwal. More specifically:Reynolds, director of product management – Is market and customer-focused, working to discover market needs and key challenges, drive product prioritization, and introduce new products to market and expand Monetate’s personalization platform. Prior to joining Monetate, Reynolds was senior director of product at Scala. Luo, lead product manager – Is responsible for the strategy, innovation, roadmap and enhancing user delight across omnichannel products. Luo will collaborate with engineering, user experience and other internal product experts to understand and solve for market needs. Luo was previously senior product manager at Web.com. Jeremicz, director, program management – Will take the lead on improving and delivering product roadmaps, leveraging agile methodologies to align with overall corporate strategy and goals. The resulting process will include a team-driven cadence of planning, communication, and execution. Jeremicz was previously the director of operations at LexisNexis Risk Solutions.
“The talents and leadership of our new hires allow us to advance our R&D faster, thus accelerating the company’s strategy,” said Shikhin. “Our goal at Monetate is help our customers drive the best and most personalized engagements possible to build trusted relationship with their customers. Our recent momentum shows tremendous traction toward this goal. I am thrilled to lead this team of product strategists to help our clients transform complex data strategies into meaningful actions as the landscape grows even more challenging for brands.”
To learn more about Monetate’s product suite, visit: www.monetate.com/products.
About Monetate Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create experiences with improved relevance for every customer, increasing their engagement and boosting business outcomes. Powered by artificial intelligence, the Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, recommend products, and even create true 1-to-1 omnichannel experiences. The company was recognized as an industry leader by two leading analyst firms in June 2018 and August 2018. Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders. Learn more at www.monetate.com.
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PUB: 09/20/2018 10:34 AM/DISC: 09/20/2018 10:34 AM